How I Used a Pop-Up Community to Drive My Highest-Converting Launch Yet
Sandra De Freitas
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Sandra De Freitas is a membership strategist, speaker, and founder of the Burnout-Free Memberships™ framework. Since 2005, she’s helped entrepreneurs design, launch, and grow sustainable, scalable memberships without the overwhelm. Known as the “Launch Mom,” Sandra blends strategy, tech, and marketing to simplify success and create recurring revenue with ease. Through her mini courses, coaching programs, and signature systems, she empowers business owners to build engaged, profitable communities—without burning out in the process.
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The Burnout-Free Launch Planner helps you stay focused, organized, and energized so you can launch with confidence and clarity without the overwhelm. With weekly planning pages, promo prompts, tech checklists, and mindset tools, it guides you through every stage of your launch. The result is less chaos, more conversions, and a repeatable system you’ll actually enjoy using.
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