While you’ve seen success from your efforts, it’s just not moving fast enough when you consider how much time and energy goes into all these lead-gen strategies. 

You know something has to change in order to bring in enough leads to hit your next-level goals, but you’re spreading yourself thin with the things you’re already doing. How could you possibly add even more to your plate!? 

The fact that your membership is so transformational for the people who do see it makes it all even more frustrating. You’ve got something that sells, but you need more people to sell it to!

Imagine going into your next launch with thousands of new warm leads who’ve already experienced an incredible transformation from you, and are ready and waiting for more. 

Picture how completely unstoppable you’ll feel after hosting a summit that brings in more leads than you’ve ever gotten at once, making 5 or 6-figures from the event itself, and then using that momentum to launch your membership (with people begging you to open the cart already!). 

What would it feel like to replace the time you spend on slow-growth marketing with ONE feel-good, engagement-based strategy that completely blows your previous results out of the water?

Phase 1: Identify Your Profitable Positioning

During your first week in the Accelerator, we’ll start by nailing down your profitable summit positioning that will set you up for a successful summit. You’ve already done the work to establish effective positioning for your course and overall business, but that doesn’t automatically carry over to your summit. 

You can have the best membership launch and summit strategies out there, but if your event isn’t positioned correctly, you won’t see the results you're hoping for. The transition from summit to launch will feel disconnected and you’ll be stuck with the industry-standard summit conversion rates that don’t create the momentum you’re looking for. But you won’t need to worry about that, because we’ll make sure you’re on the right track from the very beginning. 

In this first phase of the Accelerator, we’ll help you set the foundations for a profitable summit and membership launch by choosing a niche and topic for your event that draws in the right audience and creates a seamless transition to launch your course following the event.

Phase 2:  Prepare for Your Biggest Launch Yet

Next, we’ll make sure all the pieces are in place so you can use your summit as a launching pad to sell your course or membership on the back end. Since you already have a successful launch under your belt, we’ll start with the pieces you already have and map out the rest of your strategy to build awareness during your summit and then transition into your launch. 

We focus on your launch early on in the process to make sure that everything you do while planning for your summit is aligned with your ultimate goal of selling your membership following your event. 

That means you’ll be able to highlight your membership throughout your summit in a way that doesn’t feel like a pitch-fest, and instead uses feel-good, engagement-based strategies that have your attendees begging you to open the cart by launch day. 

Phase 3: Host a High-Converting Virtual Summit

By the end of month 1, the foundations will be set and you’ll be ready to move forward and bring your summit to life. During this phase, we’ll walk you through our step-by-step process for hosting a high-converting virtual summit that blows industry standards out of the water. 

While many will say you should only expect 20% registration page conversions and 3% all-access pass sales, we aim much higher than that. Our students consistently see conversions of 50%+ on their registration pages, and 10-20% for all-access pass sales by following the strategies you’ll learn here. You can also use our sponsorship strategies at this phase to generate revenue before you even open registration!

This section makes up the bulk of the program as we support you in planning, prepping, promoting, and hosting your event from start to finish using our detailed and proven video trainings, templates, scripts, tutorials, and processes to guide you at every step of the way.

Phase 4: Leverage Your Momentum for Post Summit Profits

In the final phase of the Accelerator, you’ll follow up your summit with a seamless transition to your biggest course or membership launch yet, and then craft a plan for continuing to bring in even more post-summit profits.  

We’ll walk you through a process for reviewing your results and planning for an even bigger and better event the next time around. (Because once you’ve had a taste of what summits can do for your business, you’ll be more than ready to make them an ongoing part of your strategy.) We’ll also help you create a plan for engaging your new audience and making ongoing sales, turning your new speaker connections into future collaborations, and more. 

By the end of your 6 months in the Accelerator, you’ll be fully equipped to take what you learned and accomplished and continue building on your momentum for post-summit profits and future events that continue to create amazing results.

6 Months Access to the Launch with a Summit Accelerator™ Program

This program is very intentionally designed as a 6 month container so we can support you through the entire process as you plan, prepare, and host your virtual summit, follow it up with your course launch, and then strategically leverage the momentum from your event for post-summit profits. (Live support is limited to the 6-month program container, but you will retain ongoing access to the trainings + templates so you can continue using them for future summits.)

Weekly Critiques of Your Summit Assets

Know that you’re on the right track every step of the way with recorded feedback on your weekly critique submission. Submit the homework you find throughout the program (like your initial summit plan, all-access pass packages, registration page, and more) and get a detailed review so you can move forward with confidence and see the highest possible conversion rates.

Weekly Group Coaching Calls

Get your most pressing questions answered, dive into the details of your strategy, get feedback, and overcome challenges and mindset blocks to help you move forward with your summit during our weekly group coaching sessions.

Personalized Copy Reviews

We're big on maximizing conversion rates, and there's not much that can improve conversion rates more than effective copy. As you write copy related to your summit (like your registration page, all-access pass sales page, speaker promotional material, registration email sequences, etc.), you’ll have the opportunity to submit them to our launch and conversion copywriter and get detailed, personalized feedback. 

1:1 Milestone Calls

Get 1:1 support by unlocking milestones when your summit registration opens and when your first event wraps up. This means you’ll be able to get personalized feedback in real time as our coaching team reviews your initial summit registration numbers to help you increase registrations and sales during the event. We’ll also get on a call with you after your event wraps up to debrief and help you make a plan for even better results the next time around.  

Private Client-Only Slack Community

Receive feedback, encouragement, and answers to your questions daily from Krista and the Summit in a Box coaching team in our private client-only Slack community. You’ll be able to connect with other experienced business owners who are growing their reach with virtual summits while getting the support you need to move forward so you never end up stuck. 

Bonus: Aligned Summit Sponsorships

Summit sponsorships are a great way to bring in revenue before your event even kicks off, but the way they’re typically taught is a recipe for uncomfortable cold pitches, awkward sales conversations, and sponsor promotion that feels forced throughout the summit. But it doesn’t have to be this way! There are ways to attract sponsors that feel good for everyone involved and allow you to highlight industry peers and experts that you’re truly excited to partner with. With this bonus training, you’ll learn the strategies I used to land over $12,000 in aligned sponsorships for my most recent event, along with templates and step-by-step instructions for securing your own aligned summit sponsors.

Bonus: Sponsorship Fast Track System

Need to make back your investment quickly? Our clients easily make back their investment when they host their summits during months 3 or 4 in the Accelerator, but you can see an ROI even faster with our Sponsorship Fast Track System. You’ll have everything you need to line up sponsors for your event within the first 4-6 weeks, including processes, templates, strategies, scripts, and swipe files. With this bonus, you’ll be on the fast track to landing perfect-fit sponsors and making back your investment long before your summit registration opens.

Bonus: An Actual Summit in a Box!

We couldn’t have a business called Summit in a Box and not actually give you a box! When you join us in the accelerator you’ll get a physical box, delivered right to your door, with swag and resources to support your summit planning process. You’ll find a physical workbook, milestone cards, affirmation cards, schedule planner, speaker notes, and more surprise goodies inside!

Let’s address the elephant in the room: hosting a summit is a lot of work! With the support, guidance, templates, processes, and 1000+ resources you get access to inside the Accelerator, we make it as easy as possible, but you’ll still need to put in the work to see results. 

You have so much on your plate right now with the multiple strategies you’re currently using to grow your reach and get in front of new leads. It may seem like hosting a summit on top of everything else you’re doing is impossible. 

Here’s the truth: you’re right. You probably don’t have time to host a summit AND continue doing all the things you’re doing right now.

The beauty of a summit is that it can replace the majority of your slow-growth marketing methods, and create even bigger and better results in the long run.

But in the short-term, you’ll need to make some choices.

Getting everything ready to host your first event might mean slowing down on content creation, posting less often on social media, or skipping creating that new opt-in you’ve been thinking about in the short term. This will free up space for you to focus on making your first summit as impactful and profitable as it can possibly be. 

When it’s all said and done, you’ll look back and be SO glad you paused the things that were bringing in a slow stream of leads to focus on something much bigger and more impactful. 

Once your first event is over, you can choose which of your previous strategies you want to pick back up (and you’ll be in a position to be more selective and only continue with the ones you actually enjoy!). You’ll also have the groundwork laid to continue hosting summits in the future that will be much easier and less time-consuming the next time around.