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What to Do with Attendees After Hosting a Virtual Summit

Wondering what to do with attendees after hosting a summit? Here’s what not to do, what to do if you have an offer to sell, and how to leverage your community.

You ran an incredible virtual summit and have all kinds of new fans, friends, and followers on your email list. But now what?

What you don't want to do is get to the end of your summit and realize that you don't have a plan for the new audience you've built. 

To help, today we'll go over:

  • what not to do with your new audience
  • what to do if you do and don't have an offer to...
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Did Your Virtual Summit Flop? Turn It Into a Win Instead

Was your virtual summit a total flop? Maybe you didn't hit your registration goal or made less revenue than you expected. Here’s how to turn it into a win.

Was your virtual summit a total "flop"? Maybe you didn't hit your registration goal, you made less revenue than you expected, or you're frustrated that your speakers didn't promote.

I know it's not fun to think about. You put in way too much work for it to be a total flop.

But what if you could turn it into a win instead?

I promise it's possible. There are two ways you can look at a "failed"...

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9 Ways to Repurpose Virtual Summit Content

Instead of letting your summit become a thing of the past consider how you can reuse the content! Let's break down 9 ways to repurpose your virtual summit content.

When you host a virtual summit not only are you doing a lot of work, but you're creating an extremely high-value resource that doesn't need to end once the live run of the summit does.

Instead of letting your summit become a thing of the past, repurpose the content!

There are all kinds of ways you can do it. Some nice and easy, some more complex.

Today we'll break down:

  • 9 ways to repurpose...
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Leverage Connections Over Paid Ads to Grow Your Virtual Summit with Margaux Fraise

Learn to host a virtual summit without relying on paid advertising. Instead, leverage community and connection to host an event that exceeds your goals.

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible.

The connections you make with leaders in your industry can have profound effects on a summit and your business. 

This week Margaux Fraise is sharing how she brought in $20k in profit in...

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Authenticity Over Vanity Metrics in Your Virtual Summit with Mia Lauren

Let’s walk through why authenticity and connection matters over vanity metrics in your virtual summit, on Instagram, and throughout your business as a whole.

It's easy to get caught up in the number of followers you have, your summit registration goal, and the profit you see once your virtual summit is over. But what we often miss is the impact authenticity and connections can have in everything we do.

When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during...

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Virtual Summit Speaker Q&A

Have questions about your virtual summit speakers? I've got answers for you in today's rapid-fire Q&A episode covering everything from contracts to benefits.

One of the things that surprised me most about my first summit was how much went into the speakers.

Even the pitching alone has a ton of moving pieces and can bring up more questions than you expected. And that's just the beginning.

You might be asking yourself questions like:

  • Have you had speakers drop out when you send an agreement?
  • How can I convince speakers if I don’t pay them?
  • ...
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Can I Require a Certain Email List Size from Virtual Summit Speakers?

There's a strategy where virtual summit hosts pitch speakers and mention that a list size of at least 5000 subscribers is required. But is it okay to do?

In case you haven't experienced this yet for yourself, there's a pretty widespread strategy where summit hosts pitch you to speak at their summit, and then at the bottom of the pitch, they mention that you need to have 5000 people on your email list to participate.  

Let's break down whether it's okay to require a certain email list size from virtual summit speakers and why.

Virtual...

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How to Decide Whether You'll Speak at a Virtual Summit

Consider this before you decide to speak at a virtual summit:⁠⁠ the host, availability, fit, likelihood that you'll benefit, and your desire to participate.

How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm counting on two hands.

This happens because many speakers feel obligated to say "yes" to opportunities. When those opportunities aren't truly a good fit, they turn into annoying obligations that you wish you'd have turned down.

From a summit host's perspective, it's actually a good thing when a...

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How to Make it EASY for Speakers to Promote Your Virtual Summit

Here’s the #1 reason virtual summit speakers don't promote, how to make promotion easy, and examples of the 3 summits I've gone hard with promotion for and why.

"I gave my speakers swipe copy and graphics to use, but they're still not sharing and I'm so frustrated with them. What else can I possibly do?"

I see a version of this question often and, unfortunately, by the time you're asking...it's too late to do a whole lot.

Even though swipe copy and graphics make the *act* of promoting easy, it doesn't make *wanting* to promote easy.

Your...

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How to Follow-Up with Virtual Summit Speakers After Pitching

We'll cover whether you should follow-up with virtual summit speakers after pitching, when to do it, and I'll share my no-pressure follow-up strategies.

Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away.

You're dying to hear back, but just keep waiting...and waiting...and waiting. What should you do in that case? Follow-up? Assume they're not interested?

As uncomfortable as following up can be, it is 100% something you should do. You never know why someone...

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