One of the first things many people think about when they start planning for a summit is "How many registrations can I get?" And last week we talked about why getting as many registrations as possible isn't what matters.
The next thing people generally start to wonder is: "How much revenue can I make from my summit?" So this week we're going to talk about the two areas of your...
Your speakers are promoting, people are signing up for your summit, but when it comes to your all-access pass... are your attendees converting into buyers?
We’re currently in part three of a four-episode series breaking down the most common points in the summit-hosting process where things go wrong. Each episode focuses on a different part of the process, and so far, we've covered...
Selling an all-access pass is a little different than selling your typical digital product. Along with those differences can come confusion, so let's clear it up today with a rapid-fire Q&A with the most common questions I hear about selling an all-access pass.
Your all-access pass is an incredibly important part of hosting a profitable virtual summit. It's your first chance to make a solid offer to those who sign up for your event. However, it is a more technical part of the summit-hosting process.
All-access pass tech can feel like a lot but doesn’t have to be scary. As long as you understand the process, you'll have what you need to put the...
You've got an incredible all-access pass offer ready to go for your virtual summit...but how in the world do you decide what to charge?
I know it's easy to assume that someone isn't willing to pay for what you have to offer. But more often than not, it's a mindset issue on your end more than anything.
After all, people pay to have their problems solved every single day. And that's exactly...
An all-access pass is a powerful way to make money through a virtual summit, but only if you do it the right way.
It’s totally possible to create an all-access pass that has your attendees jumping for the "buy now" button, but it's also possible to make one that totally flops.
No one wants ongoing access to presentations for $20. Your offer needs to be more appealing than that.
You've created an incredible all-access pass offer for your virtual summit and now it's time to show it off and get those sales rolling in.
While the industry standard all-access pass conversion rate is about 5%, my students and I see closer to 15%, and what you’re going to hear today are a few of the things that help us do that.
Let's cover my 5 best all-access pass sales...
Virtual summit conversion rates are something that hosts don't tend to pay attention to until it's too late. A lot of times, when you notice there's a problem without specifically looking for it, there's no time to fix it since the promotional period for a virtual summit is only 2-3 weeks.
But don't worry, there's a fix for that! As long as you pay attention to the right things early enough,...
In the all-access pass for my most recent virtual summit, I offered over $3000 in speaker bonuses. This is how I've always done it and it has a huge part to play in why the summit strategies I teach have a 3-5 times higher conversion rates than industry standard summits.
The best part is that this strategy benefits not only you, but also your speakers and attendees.
Read on to learn how to get...
Your summit presentations are over, but that doesn't mean that sales have to stop! In fact, you can get another good boost in all-access pass sales once your virtual summit is over.
Today, we'll talk about how to continue to make sales once your summit is over with specific emails and posts as well as what to do when it is time to close the cart.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.