The Summit Host Hangout Podcast

Browse hundreds of episodes to find real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
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B2C Virtual Summits: Changing Up the Cookie-Cutter Summit Strategy with Tenae Stewart

We're used to seeing virtual summits done in a specific way. But what if those go-to strategies aren't right for your audience? Here’s how you can change it up.

You'd think that someone with a business called "Summit in a Box" might think there is one cookie-cutter way to host a summit, but that's not at all the case. The "box" is meant to make your first summit as easy as possible and to allow you to expand and customize from there.

Find a part of the process that doesn't feel good?

Think your audience will respond better to something different?

...

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B2C Virtual Summits: Higher Impact + Conversion Rates with a Sub-Niche with Samantha Radford

You've heard about the power of niching down for a virtual summit, but this host took it further and found an unserved sub-niche within a specific audience.

You've heard me say it before, and I'll say it again: A niched-down summit will make all the difference. 

I brought on Dr. Samantha Radford to talk about how she found an underserved sub-niche within an already specific audience. It made all the difference in her summit conversion rates and created an impactful event for her attendees.

She shares so much great info including:

  • how...
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B2C Virtual Summits: A Life-Changing 6-Figure Card Making Summit with Brandi Mahon

Ever doubt the success of a B2C summit? I chatted with Brandi Mahon about her Card Maker Success Summit -it shattered her goals and changed her entire industry!

When you go into a summit, it's easy to focus on the surface-level benefits like money and list growth. But what if your impact could be a whole lot wider?

What would it look like to not only change the income you expect to make each month but your entire industry?

If you've ever doubted that B2C summits can work and make an impact, this one's for you.

This week we're talking...

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B2C Virtual Summits: A Super Shareable Food Summit with Anastasia Sharova

The more shareable a virtual summit is, the better. You want your speakers to share, but what if your attendees can't help but show off what they're learning?

You probably hear about more Business-to-Business (B2B) summits because you're a business owner. But that doesn't mean that Business-to-Consumer (B2C) summits aren't happening, or that they're not creating powerful transformations for the hosts, speakers, and attendees.

In fact, I’d argue that there is even more room for a successful summit in the B2C space.

As a business owner,...

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How to Make Non-Transactional, Ick-Free Speaker Connections with Michelle Warner

It’s possible to make speaker connections without it feeling transactional, forced, or awkward. Here is a 4-step system that you can maintain in 5-minutes a day.

Networking can have a big impact on the growth and reach of your virtual summit. 

That's because, having connections to reach out to when summit planning makes the entire process flow more smoothly, specifically when it comes to creating your speaker lineup.

While, a lot of the time, reaching out to speakers can feel transactional, forced, and awkward, it's totally possible to...

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Make Your Summit Easy to Consume with Audio Done Right with Lindsay Padilla

Offering a private podcast feed for your summit is an incredibly powerful way to make your summit easy to consume while increasing its value. Here’s why !

You've probably seen a virtual summit offer MP3 recordings as a part of the all-access pass. The thing is, MP3s aren't easy to keep track of and listen to for most people.

I was talking about this on Instagram stories a while back and Lindsay from HelloAudio chimed in and said, "Not MP3...it has to be a podcast because it's easier to binge-listen."

And what a lightbulb moment that was!

After...

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Hosting a Virtual Summit on Circle with Moira Cleary

You've probably seen the Circle platform used to host course communities, but have you ever considered using it to host a summit? Here’s how to do it!

If you'd have asked me before this week's podcast episode if Circle was a good platform to host a summit on, I'd have given you a confused-sounding "no".

How in the world would you host a well-organized, strategic event on a community management platform?

Turns out...it's a thing.

My friend and Summit in a Box student, Moira Cleary, experimented with hosting a summit on Circle and...

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From One-and-Done to Evergreen Virtual Summits with Jenn Zellers

With an evergreen summit, your one-and-done event can continue running as long as you want. And it's easy! Here’s everything you need to know to make it happen.

What if the 3+ months of work you put into a virtual summit didn't have to stop bringing in results once the initial event was over?

With an evergreen summit, your one-and-done event can continue to run as long as you want it to. And it's easy!

Not only can you continue to bring in leads and sales, but you can also continue to grow and nurture relationships

To talk us through it,...

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Leverage Connections Over Paid Ads to Grow Your Virtual Summit with Margaux Fraise

Learn to host a virtual summit without relying on paid advertising. Instead, leverage community and connection to host an event that exceeds your goals.

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible.

The connections you make with leaders in your industry can have profound effects on a summit and your business. 

This week Margaux Fraise is sharing how she brought in $20k in profit in...

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Authenticity Over Vanity Metrics in Your Virtual Summit with Mia Lauren

Let’s walk through why authenticity and connection matters over vanity metrics in your virtual summit, on Instagram, and throughout your business as a whole.

It's easy to get caught up in the number of followers you have, your summit registration goal, and the profit you see once your virtual summit is over. But what we often miss is the impact authenticity and connections can have in everything we do.

When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during...

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