When it comes to promoting your virtual summit, email marketing is hands-down the most effective channel for driving registrations. But are you making the most of this powerful tool? If you're not using email marketing strategically (both in your own emails and the swipe copy you hand off to speakers), you're probably leaving a lot of signups on the table.

In this episode, I'm joined by emai...

Making your summit stand out from the crowd isn't as easy as it used to be. But today's guest on the podcast today is proof that it's still possible, even in the highly competitive B2B space, to not just stand out, but to host a summit that totally exceeds all expectations. 

In this episode, you'll hear from Jacob Cass about how he started with an initial goal of 2000 attendees and completely ...

When we think about increasing our income, most of us focus on adding things in - more hours, more offers, more hustle. But what if the key to sustainable growth wasn’t working harder, but working smarter?

This week, I’m chatting with membership mentor Samantha Harris about the power of exponential income - income that grows based on impact, not hours worked. Instead of staying stuck in a cy...

We talk a lot about hosting summits around here, but this week we've got an episode for the summit speakers! I know many hosts do their fair share of speaking at summits too, and it can be tempting when you agree to speak at a summit to just send in your presentation, do a minimal amount of promotion, and consider your job done.

But what what it look like if YOU were the amazing speaker who wa...

If you’ve ever taken part in my challenges, summits, live trainings, or even been an affiliate for our programs, you know that I love to include games, prizes, and engagement aspects to make things fun and give people a reason to participate.

I never really thought much of it when I started. I just tried it once, noticed that it increased show-up rates and engagement, and then just kept on g...

Hosting a summit is one of the best ways to boost your visibility and credibility in your industry. But there's so much more that can be done to help you truly become the go-to expert. In this episode, I'm so excited to have Teresa Heath-Wareing joining me to explore the strategies she's used to become a go-to expert, from speaking on stages to getting featured on top podcasts. Plus, you'll g...

While I often share the results from our clients who hit 6-figures in revenue from a single summit, I'll also be the first to tell you that a 6-figure summit isn't the norm for brand new business owners hosting their first event - I hosted 4 before I reached my first 6-figure summit! 

But just because a 6-figure summit might not be the norm for a first-time summit host, that doesn't mean it'...

Speaker applications have become much more common in the summit space, and it's something that I've been leaning into a lot more lately. I used to really dislike speaker applications because I saw people using them as a way to slack off on making strategic pitches, and then ending up with a lineup that wasn’t serving them, their attendees, or the speakers who were applying.

But I’ve changed ...

How much should you outsource when it comes to your summit planning? This is something we've talked about here and there, but I know the idea of outsourcing can be intimidating. On the flip side though, summits are big projects, and if you're open to the idea of outsourcing, bringing on some help with your summit tasks is a great way to make it easier!

My guest on the podcast this week, Fai...

Running a business can be tough when you feel like no one knows who you are. And when you're just getting started or have a small audience, it can feel like an uphill battle to grow your audience and gain the visibility that you know you need to reach your goals.

I've talked many times on this podcast about the power of virtual summits to replace slow-growth strategies and skyrocket your vis...