
There's a moment in almost every summit where something doesn't go to plan. For Natayle Brown, it was watching her first, second, and third rounds of speakers commit to other summits happening at the same time as hers.
She thought about throwing in the towel, but decided to keep going and persisted to fill her speaker line up. It all ended up being worth it in the end when she hosted her fir...

Every so often I get to sit down with a client and hear a first-summit story that makes me want to grab a notebook. This is one of those episodes!
Kelly Rossouw is a Cricut and crafting creator who has been making YouTube videos for years, sharing hundreds of free tutorials with a community that spans multiple continents.
In this conversation, Kelly walks me through why she waited until she...

If you've hosted a summit before and you're gearing up to run it again, I want to ask you something first: what's your plan for making it bigger and better this time?
For a lot of repeat summit hosts, the honest answer is some version of, "I'm just going to run it again. It'll naturally do better." But that assumption is the single biggest mistake I see repeat summit hosts make! And I've wat...

Summits and memberships are one of my absolute favorite pairings, and I've talked about how incredibly they work together many times. We have a whole playlist of episodes going over how this works, but in this episode, I'm taking it a layer deeper than just saying "yes, summits work for memberships!" Today we're getting into the types of memberships that we see work particularly well with sum...

After nearly 10 years in business and analyzing the results of hundreds of summits, I finally noticed a pattern that the most successful summits I've seen have in common - and once I saw it, I couldn't unsee it!
What separates the summits that do okay from the ones that absolutely take off and hit six or even multiple six figures? It's not just audience size. It's not just strategy.
It com...

When you think about the potential benefits of hosting a summit, the main thing people tend to think of are the list growth, momentum, and immediate revenue. But what if your summit could break you into brand new niches and be a big part of making your brand a sellable product? That's exactly what my guest today is doing, and I'm so excited for you to hear her story!
Dr. Destini Copp bou
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It's been a while since the last time I shared my summit results on the podcast, but today I'm breaking my own rule and sharing numbers from my last virtual summit! I stopped sharing our summit results on the podcast a few years ago, because the pressure of knowing I'd have to debrief everything publicly was creating so much anxiety leading up to events. But I want to share this story wit
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The online business world feels... kind of weird right now. Evergreen funnels are quieter, launches are smaller, and there's this general uncertainty about what actually works anymore. If you're running a B2B business and wondering whether virtual summits are still worth your time and energy, I have some very encouraging news to share with you.
I'm recording this fresh off hostin
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Hosting a virtual summit in a creative, non-business niche might seem intimidating, but what if I told you it could actually be easier than hosting business-focused events? Today's guest is living proof that B2C summits not only work—they often outperform B2B events in every metric that matters.
I'm chatting with Hortense Maskens from Knitting with Chopsticks, a Belgian pattern designer who ...

We're working on our next summit and for the first time ever, we're hosting a summit for membership site owners! I always want my events to go well, but I also use them as a chance to experiment with new strategies to see what's working NOW in the virtual summit space.
And this time, I'm doing something new and taking you behind the scenes of an event we haven't even hosted yet! This is a f...
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