Speaker applications have become much more common in the summit space, and it's something that I've been leaning into a lot more lately. I used to really dislike speaker applications because I saw people using them as a way to slack off on making strategic pitches, and then ending up with a lineup that wasn’t serving them, their attendees, or the speakers who were applying.
But...
Running a business can be tough when you feel like no one knows who you are. And when you're just getting started or have a small audience, it can feel like an uphill battle to grow your audience and gain the visibility that you know you need to reach your goals.
I've talked many times on this podcast about the power of virtual summits to replace slow-growth strategies and skyrocket your...
I know there are a lot of you out there who love the energy of summits, and the audience growth, revenue, and visibility they bring. But we're always looking for other ways to keep the momentum up between summits too. We love challenges for that, as a way to keep the connection and sales going with your existing audience between summits. But about getting in front of new audiences? How do you...
I recently realized that I often recommend that people look at their past podcast guests as a starting point for finding summit speakers, and it got me thinking about just how much this podcast has a part to play in my summits!
Today I’m going to give you a little background on this podcast and break down the 6 main ways that I use it for my virtual summits. And as a little bonus,...
If you've been around a while, and especially if you're in our programs, you've heard me teach about the importance of connecting with speakers before you pitch to increase the chances that they'll say yes, promote, and turn into long-term friends and collaborators.
As much as I love sending warm pitches, I've also sent cold pitches in every virtual summit I've ever hosted. I think for most...
Everyone goes into the process of hosting a summit with their fingers crossed that it's going to be a raging success.
You envision the speakers jumping on board. You can feel the excitement as you imagine seeing the number of registrations grow. And you can see the sales notifications popping up over and over.
Buuuut...what about when it doesn't go that way?
The truth is, sometimes summits...
We're currently in a series about virtual summits for high-volume business owners, that has kind of morphed into a sub-series about making an impact and infusing your values through your event.
We're going to continue that today with a special guest who is going to challenge all of us with the way we integrate our values into our summits and run equitable events. Some of the things...
One of the big benefits of summits that makes them so powerful compared to other launch methods is that you have 20+ speakers who are helping you get the word out about your event. But in order to experience those benefits, you need your speakers to promote!
Because speaker promotion plays a big role in the success of your summit, many hosts assume they need to have strict requirements and...
Have you ever felt like you’re not a big enough deal to land the speakers you dream of having in your summit lineup?
Pitching speakers is one of the biggest things I see holding people back from moving forward with their summits. The fear of getting rejected and hearing nothing but “no” when you start sending pitches is very common. And if you’re thinking about...
Hosting a virtual summit is a powerful way to connect with peers that can lead to powerful collaborations, opportunities, and friendships down the road.
The connections you make with other business owners can be incredibly powerful and benefit your business in so many ways. Collaborating with 20+ experts in your industry by hosting a summit is an incredible way to quickly grow your network,...
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