This week, we're continuing with the Behind the Summit series, where I'm sharing the behind-the-scenes of my summit planning process in real-time as I prepare for my next event.
Registration for the summit is drawing near, which means I've had a heavy focus on organizing and incorporating my sponsor activations into the event.
I finally got all of my sponsor information this week,...
You've got the perfect speaker lineup and you're ready for your summit to happen...but then....someone drops out.
Having a speaker drop out of your summit causes many first-time summit hosts to panic, but it happens more often than you might think.
There are all kinds of reasons that speakers might drop out, such as...
If you’ve been following along with my summit planning journey, you know that I had no plans to pursue sponsors for my summit this time around.
The last time I tried to get sponsors for one of my summits, I didn’t have much success, and I didn’t enjoy the process. So I wasn’t planning to try again.
I was expecting this week of summit planning to be pretty...
While a lot of summit hosts send all their speaker pitches at once, I like to break them up into groups and send my pitches in rounds.
This helps me get some easy yeses right away from speakers I feel pretty sure will say yes, and it also gives me a confidence boost before reaching out to people I don’t know as well. It also gives me some “social proof” I can include in my...
Believe me, I know how tempting it is to send out your speaker pitches as soon as they come to mind, but that’s not the best way to go about it.
Last week I shared all about my speaker brainstorming process that I use to strategically determine which potential speakers to reach out to, but there are still a few more steps to go before sending out those speaker pitches.
When it’s time to pitch your summit speakers, which approach do you take?
Networking can have a big impact on the growth and reach of your virtual summit.
That's because, having connections to reach out to when summit planning makes the entire process flow more smoothly, specifically when it comes to creating your speaker lineup.
While, a lot of the time, reaching out to speakers can feel transactional, forced, and awkward, it's totally possible to...
One of the things that surprised me most about my first summit was how much went into the speakers.
Even the pitching alone has a ton of moving pieces and can bring up more questions than you expected. And that's just the beginning.
You might be asking yourself questions like:
In case you haven't experienced this yet for yourself, there's a pretty widespread strategy where summit hosts pitch you to speak at their summit, and then at the bottom of the pitch, they mention that you need to have 5000 people on your email list to participate.
Let's break down whether it's okay to require a certain email list size from virtual summit speakers and why.
How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm counting on two hands.
This happens because many speakers feel obligated to say "yes" to opportunities. When those opportunities aren't truly a good fit, they turn into annoying obligations that you wish you'd have turned down.
From a summit host's perspective, it's actually a good thing when a...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.