One of the things that surprised me most about my first summit was how much went into the speakers.
Even the pitching alone has a ton of moving pieces and can bring up more questions than you expected. And that's just the beginning.
You might be asking yourself questions like:
In case you haven't experienced this yet for yourself, there's a pretty widespread strategy where summit hosts pitch you to speak at their summit, and then at the bottom of the pitch, they mention that you need to have 5000 people on your email list to participate.
Let's break down whether it's okay to require a certain email list size from virtual summit speakers and why.
How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm counting on two hands.
This happens because many speakers feel obligated to say "yes" to opportunities. When those opportunities aren't truly a good fit, they turn into annoying obligations that you wish you'd have turned down.
From a summit host's perspective, it's actually a good thing when a...
"I gave my speakers swipe copy and graphics to use, but they're still not sharing and I'm so frustrated with them. What else can I possibly do?"
I see a version of this question often and, unfortunately, by the time you're asking...it's too late to do a whole lot.
Even though swipe copy and graphics make the *act* of promoting easy, it doesn't make *wanting* to promote easy.
Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away.
You're dying to hear back, but just keep waiting...and waiting...and waiting. What should you do in that case? Follow-up? Assume they're not interested?
As uncomfortable as following up can be, it is 100% something you should do. You never know why someone...
Summit interviews don’t have to be boring!
Interviews can be an incredibly beneficial part of your event. They allow for more connection between you and your speakers, they allow attendees to get to know you as the host, and they're easy for speakers to participate in.
But if your interviews aren't energized, focused, and actionable, the attendees will mentally checkout and miss...
It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads.
But here's the thing...it's not your speakers' responsibility to make your summit successful.
It is yours.
A lot of speakers will promote your event at the last minute or even as it's going on. And...
So you want to get out there and be visible? If speaking at virtual summits is part of your visibility plan, it's time to make yourself into a good virtual summit speaker.
Being a good summit speaker will ensure that hosts ask you to come back to their events, refer you to other hosts, and it will make the process easier and more beneficial for you too!
To help, let's talk about...
It used to be standard for virtual summit hosts to share the full attendee list with all of the speakers. But with GDPR, all the privacy rules, and modern marketing tactics, what’s the right answer?
Back when summits first started it was standard to share the full attendee list with all your speakers. In fact, back then, it was the biggest reason that...
Bad speaker pitches are giving virtual summits a gross vibe. As long as bad speaker pitches keep going out, we'll have more and more people thinking poorly about virtual summits.
We all know how amazing a summit can be!
I really want to help turn this mindset around, so let's cover the 4 mistakes to avoid when pitching virtual summit speakers and turn a "gross, heck no" into a...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.