This week, instead of giving you a strategy, I've got a bit of a different topic for you to encourage you to shift the way you think about hosting your summit and the goals you have around it. 

It's so easy to go into planning your summit with the mindset of how many registrations you can get or how much money you can make. 

But that's not where I want your focus to...

Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible!

In this episode, Kimberly Costa is taking us behind the scenes of 3 successful summits, and sharing how she learned exactly what offer she needed to create and which audience she needed to...

This is part 2 of a two-part mini-series on how to position your virtual summit for high conversion rates and for profit. In the last episode, Our Messaging and Positioning Coach in the Accelerator Elli joined me to talk about how to choose your summit positioning and today, we're taking that further with my guest Nadine Nethery. Nadine is an audience-driven...

You ran an incredible virtual summit and have all kinds of new fans, friends, and followers on your email list. But now what?

We know a virtual summit can build your email list, skyrocket your revenue, and connect you with industry experts, but have you thought about how powerful it can be if you want to build your brand authority?

I brought in a special guest, Tyaisha Robinson, to talk to us all about how to build brand authority through a virtual summit and how that ties into creating an incredible attendee...

Wondering how to stand out in a sea of speakers once your virtual summit is over? Kate Doster has the answers for you today.

She's going to cover the biggest mistakes summit hosts and speakers make with sending post-summit emails, how to treat your new subscribers like humans to boost sales, and the exact types of emails you should be sending.

We'll let Kate take it from here!

Virtual summits are powerful on their own, but you can skyrocket their effectiveness by building in ways to create raving fans and dream customers throughout the process.

Desola Davis breaks down exactly how to host a virtual summit that will bring people from not knowing who you are to being your dream customers and best brand ambassadors.

Did you know that most virtual summit presentations are way too long and don't actually give attendees what they need to see a transformation?

It's true! And incorporating learning design into your event can go along way to help.

Special guest, Emily Walker, is here to talk about what learning design is and how to incorporate it into your summit.

No matter how clear you make the details of your summit and the policies you have, you'll always have attendees asking for special treatment.

Today we'll cover the two most common places you'll have your policies questioned:

1. The length of time attendees can access presentations for free
2. All-access pass pricing

I'll share my thoughts on what these policies can look like, canned...

There are a LOT of emails that go into a summit and it can get to be a lot for our attendees...unless we make them engaging!

In this episode, we're chatting with Sarah Anderson about how to increase attendee engagement through our emails, rather than driving them away.

We'll cover things like:

• the part emails have to play in creating an engaged audience
• how to write engaging emails
• moving...