I get asked about free vs paid summits more than almost anything else, and there's an assumption I hear a lot:

If people don't pay to register, they're not committed, and they won't buy.

It sounds logical. It's just not what the data actually shows. 

What I've seen over and over again, in my own experience and from clients who have experimented with both free and paid summits, is that free ...

Every so often I get to sit down with a client and hear a first-summit story that makes me want to grab a notebook. This is one of those episodes!

Kelly Rossouw is a Cricut and crafting creator who has been making YouTube videos for years, sharing hundreds of free tutorials with a community that spans multiple continents.

In this conversation, Kelly walks me through why she waited until she...

If you've hosted a summit before and you're gearing up to run it again, I want to ask you something first: what's your plan for making it bigger and better this time?

For a lot of repeat summit hosts, the honest answer is some version of, "I'm just going to run it again. It'll naturally do better." But that assumption is the single biggest mistake I see repeat summit hosts make! And I've wat...

When we think about increasing our income, most of us focus on adding things in - more hours, more offers, more hustle. But what if the key to sustainable growth wasn’t working harder, but working smarter?

This week, I’m chatting with membership mentor Samantha Harris about the power of exponential income - income that grows based on impact, not hours worked. Instead of staying stuck in a cy...

It’s been a long time since we’ve chatted about how great summits are and I thought it would be fun to talk about the surprising benefits of hosting a summit! 

There's a lot of talk right now about how traditional business strategies just aren’t working anymore. To be quite honest, I actually have seen that coming through in my last couple of launches and have been working on updates that I ...

We're currently in a behind-the-scenes series where we're looking at how my team and business have evolved over the years. It's wild to look back and see how much things have changed from how things started out, to where they are now.

So far we've covered...

• 7 Stages of How My Business Has Evolved Over The Years
• How My Team Has Evolved Over the Years: From Solopreneur to Powerhouse Emplo...

One of the first things many people think about when they start planning for a summit is "How many registrations can I get?" And last week we talked about why getting as many registrations as possible isn't what matters.

The next thing people generally start to wonder is: "How much revenue can I make from my summit?" So this week we're going to talk about the two areas of your summit that yo...

Today's episode originally started as a comment on a Facebook Ad, and turned into a perfect segue into something fun we’ve got coming up next week!

So, let’s start with the backstory... I run a lot of Facebook ads, and I get a lot of angry comments from people who are mad that I'm running ads when I teach that summits work so well. It drives them nuts!

I finally started commenting back to a...