Facebook ads for your summit don't have to be expensive or complicated, even if you're newer to running ads! However, it can totally seem like a big and intimidating step.
I've spent anywhere from $50 to $2500 on ads in any of my summits, but I can tell you that once you get the hang of it, it's totally worth it.
However, I'm no Facebook ads expert, so I've brought in special guest Tony Rulli...
In this episode we're chatting with Quiana Murray about all things sponsorships. We cover everything from how to decide if you should have sponsors to how to pitch them and how much to charge. This is an action-packed episode you won't want to miss!
Have you ever heard someone on a soapbox about how virtual summits don't work? Yeah me too.
And hosting a summit with the wrong speaker lineup is a big reason why many people come to that conclusion.
Let's talk about choosing speakers that will get both you and them results. And don't worry, it's simple!
It's tempting to pitch whoever...
Leveraging affiliates can increase your summit's sales several times over. In fact, in my first 3 summits, affiliates have been responsible for 50% or more of sales. If you're starting with a small audience, that number can be even higher.
To cover all things affiliates, I've brought in Zoe Linda to go over affiliate marketing basics, the biggest mistakes she sees, how to find good...
Virtual summits bring a powerful opportunity to make money and limited-time offers for your all-access pass can increase that impact 10 times over.
This strategy is a big part of what makes my events so successful. It helps me bring industry standard 3-5% conversion rates to 15% or higher.
To break this down, we'll cover:
One of the top questions I get from first-time virtual summit hosts is how to effectively monetize.
There are endless options for how to make money through a summit, but today we'll cover the most common and widely effective ways.
We'll also cover:
In this post, we covered how to determine the right audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.
Your summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your client schedule for 6...
A virtual summit is a powerful way to grow your own business. There's opportunity to make a good amount of money, it's a great way to build your email list, and it's an effective way to increase your reach and gain new client leads.
But you may not have realized that it's also an opportunity for helping other people. And everything we do in our business is more worthwhile if there's also a...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.