The Summit Host Hangout Podcast

Hundreds of episodes filled with real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
Get a curated playlist of episodes here!

Maximize Course Sales with a 3-Part Hybrid Marketing Method with Gemma Bohman-Carter

Learn how to maximize your course sales with a 3-part hybrid marketing method by Gemma Bohman-Carter that will catch people when they're ready to buy.

We're currently in a three-part series with special guests who are experts in all things course launches. I'm so excited to take a quick break from our normal summit talk for this series because truly, the better your course and program launches go on their own, the more a summit is going to enhance those results.

When you have both of those pieces working together, it just...

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Expand Your Body of Work and Increase Your Impact with a Virtual Summit

Tune into this episode to hear 5 ways that you might desire to make an impact and then I'll break down how a summit will help you make it happen.

We're currently in a series about virtual summits for high-volume business owners, that is business owners who need a relatively high volume of leads to hit their sales goals, such as course creators, membership site owners, and high-ticket program coaches.

Today, I'm so excited to talk about a benefit of virtual summits that I have truly never really hit on before, and that is how you can...

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Fund Your Launches (and profit) with a Virtual Summit

Tune in to this episode to learn how to not only fund your launches, but profit before you start launching, with a virtual summit.

We're currently in a series about virtual summits for high-volume business owners: business owners who need a relatively high volume of leads or page views to hit their sales goals. If you haven't listened to the first episode in this series where I broke down if a virtual summit is right for you, and you think you might be a high-volume business owner, (aka you have a course, membership, or...

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Behind the Summit #8: Organize and Incorporate Virtual Summit Sponsor Activations

See how I keep my sponsorship activations organized and how the process is going, my final speaker lineup, speaker communication, and final website updates.

This week, we're continuing with the Behind the Summit series, where I'm sharing the behind-the-scenes of my summit planning process in real-time as I prepare for my next event. 

Registration for the summit is drawing near, which means I've had a heavy focus on organizing and incorporating my sponsor activations into the event. 

I finally got all of my sponsor information this week,...

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Using ThriveCart for Your Summit Cart and Affiliate Management Platform

Here’s why ThriveCart is great for summits, keys to setting up your cart and affiliate management, and features to increase all-access pass conversion rates.

ThriveCart is hands-down my top recommendation for your summit's cart and affiliate management platform.

You can totally make it work with others out there, but if it's in your budget and you're looking for something new, ThriveCart will not disappoint.

Let's break it down and talk about: 

  • Why ThriveCart is a great option
  • Keys to setting up your cart and affiliate management
  • ...
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Tech for Limited-Time Offers and Price Increases for Your Virtual Summit

A virtual summit has several limited-time offers and price increases involved. Let’s break down the tools you need to make it happen and how it all works.

One of my favorite virtual summit monetization strategies is to use limited-time offers and price increases for the all-access pass.

While I know some people are opposed to “fast-action” style offers, if someone is willing to make a purchase of something before they’ve had a chance to experience the summit, I’m happy to give them a discount because of it.

So today,...

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3 Mistakes to Avoid When Launching a Course with a Virtual Summit

Let’s cover the 3 biggest mistakes I see when using a virtual summit to launch your course and how to avoid them to have a successful, feel-good launch.

Summits are an incredible way to funnel your ideal audience into an offer you have, but there's definitely a wrong way to do it.

The first time I launched my course after my summit I brought in $63,000 from 1500 attendees. Imagine what we could do with bigger summits, bigger numbers. We can dream big with this. However, since I’ve been paying more attention to post-summit course...

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How to Create Feel-Good Virtual Summit Sponsorships with Chelsea Clarke

Learn the secret behind creating feel-good brand sponsorships for your virtual summit and how Chelsea Clarke landed $15k with them in her very first summit.

Landing sponsors for your virtual summit doesn't have to be complicated or feel slimy. It can be an experience that feels great for you and your sponsors while presenting incredible resources to your attendees.

Chelsea Clark is here this week to share her experience and how, in her very first summit, she landed $15k in summit sponsorships without uncomfortable sales calls or slimy...

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How to Price an All-Access Pass

What should you charge for your summit’s all-access pass? Learn how to price an all-access pass, based on your offer, and get the highest-converting price range here!

You've got an incredible all-access pass offer ready to go for your virtual summit...but how in the world do you decide what to charge?

I know it's easy to assume that someone isn't willing to pay for what you have to offer. But more often than not, it's a mindset issue on your end more than anything.

After all, people pay to have their problems solved every single day. And that's exactly...

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Create an All-Access Pass that Gets Virtual Summit Attendees Hitting 'Buy Now'

Create an all-access pass that has your virtual summit attendees hitting “buy now” by learning what a high-converting all-access pass looks like (and what to avoid).

An all-access pass is a powerful way to make money through a virtual summit, but only if you do it the right way.

It’s totally possible to create an all-access pass that has your attendees jumping for the "buy now" button, but it's also possible to make one that totally flops.

No one wants ongoing access to presentations for $20. Your offer needs to be more appealing than that.

...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.