I’ve thought about doing an episode on this topic many times, but I've always shied away from it because I want to come across as helpful and as someone who delivers a ton of value. I know I have incredible programs, but I never want to go over the top to sell them, and I want you to trust me to have your best interest in mind. 

So I’m guessing you can already see why an...

Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible!

In this episode, Kimberly Costa is taking us behind the scenes of 3 successful summits, and sharing how she learned exactly what offer she needed to create and which audience she needed to...

We're continuing our series on hosting a virtual summit as a newer online business owner with a special guest interview that is a must-listen if you're having any doubts about whether you're ready to host a virtual summit. 

Right now, you might be asking yourself...

• Am I really going to be able to land speakers?
• Do I have enough experience to pull this off?
• Will anyone sign up?

If...

For the last 60 episodes of this podcast, we've been focusing primarily on summits for established business owners who have proven digital offers like courses, memberships, or other scalable programs. In that time we've been getting more and more questions from new business owners wondering if summits are something they can do. 

The truth is that as a new business owner, summits...

It can be a total letdown to get to the end of your summit and then not make any sales in the launch that follows your event. Especially if the primary reason for hosting a summit in the first place was to sell your course or signature offer! 

Launching through summits is the most powerful launch method I've ever experienced, but I know that's not always the case for...

Your speakers are promoting, people are signing up for your summit, but when it comes to your all-access pass... are your attendees converting into buyers? 

We’re currently in part three of a four-episode series breaking down the most common points in the summit-hosting process where things go wrong. Each episode focuses on a different part of the process, and so far, we've covered...

It's every summit host's worst nightmare.

You've done the work, you've landed the speakers, you've opened the doors...and...crickets.

I truly hope you never experience it, but the truth is, it can happen.

We are in the second part of a four-episode series that is breaking down the most common points in the summit-hosting process where things go wrong. If you're in the thick of it, you'll...

This is part 2 of a two-part mini-series on how to position your virtual summit for high conversion rates and for profit. In the last episode, Our Messaging and Positioning Coach in the Accelerator Elli joined me to talk about how to choose your summit positioning and today, we're taking that further with my guest Nadine Nethery. Nadine is an audience-driven...

This week, I’ve got a very special guest with me today, Elli Runkles, who happens to be our marketing co-lead and Client Success Coach here at Summit in a Box! Elli is an overall genius when it comes to all things related to summit positioning, messaging, and copy. She also helps with the process of turning our podcast episodes into blog posts and noticed just how often I...

Summits in the crafting industry have been on the rise, and it's becoming harder to host an event that stands out. This week I'm excited to have two special guests on the podcast to talk about how they were able to make their event grab attention and create an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to...