Every so often I get to sit down with a client and hear a first-summit story that makes me want to grab a notebook. This is one of those episodes!

Kelly Rossouw is a Cricut and crafting creator who has been making YouTube videos for years, sharing hundreds of free tutorials with a community that spans multiple continents.

In this conversation, Kelly walks me through why she waited until she...

If you've hosted a summit before and you're gearing up to run it again, I want to ask you something first: what's your plan for making it bigger and better this time?

For a lot of repeat summit hosts, the honest answer is some version of, "I'm just going to run it again. It'll naturally do better." But that assumption is the single biggest mistake I see repeat summit hosts make! And I've wat...

Most of us never actually stop to really evaluate what our marketing strategies are giving back to us in return for all the time and effort we put into them.

We just... keep doing them. We add the next thing an expert says we should be doing, we keep the old things going because we already have the systems down, and then we quietly wonder why we're this busy and still not where we want to be...

It's no secret that virtual summits have gotten harder to do well lately. And yet - for the right business, at the right time - a summit still has the power to bring momentum into your business unlike any other strategy.

But if it isn’t right for you (or at least for where you’re at right now), the last thing you need is to invest months of energy into the wrong strategy.

In this episode, I...

After nearly 10 years in business and analyzing the results of hundreds of summits, I finally noticed a pattern that the most successful summits I've seen have in common - and once I saw it, I couldn't unsee it! 

What separates the summits that do okay from the ones that absolutely take off and hit six or even multiple six figures? It's not just audience size. It's not just strategy.

It com...

You know I love talking about what makes summits successful - the list growth, the revenue, the authority positioning. But today we're flipping the script.

I recently spent time analyzing summits that didn't go well (and trust me, I hear about them whether people worked with us or not) to see what they had in common. I dug into what went wrong, what the patterns were, and where results start...

Hosting a virtual summit in a creative, non-business niche might seem intimidating, but what if I told you it could actually be easier than hosting business-focused events? Today's guest is living proof that B2C summits not only work—they often outperform B2B events in every metric that matters.

I'm chatting with Hortense Maskens from Knitting with Chopsticks, a Belgian pattern designer who ...

Making your summit stand out from the crowd isn't as easy as it used to be. But today's guest on the podcast today is proof that it's still possible, even in the highly competitive B2B space, to not just stand out, but to host a summit that totally exceeds all expectations. 

In this episode, you'll hear from Jacob Cass about how he started with an initial goal of 2000 attendees and completely ...