The Summit Host Hangout Podcast

Browse hundreds of episodes to find real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.

When Does it Make Sense to Require Speaker Promotion for Your Virtual Summit?

Let's break down when it actually makes sense to require promotion of your summit speakers instead of blindly assuming it's the

One of the big benefits of summits that makes them so powerful compared to other launch methods is that you have 20+ speakers who are helping you get the word out about your event. But in order to experience those benefits, you need your speakers to promote!

Because speaker promotion plays a big role in the success of your summit, many hosts assume they need to have strict requirements and...

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The 3-Part Chatbot Marketing Strategy for Virtual Summits with Nadine Anderson

Join Nadine Anderson and I as we talk through her 3-part chatbot marketing strategy for virtual summits, how to not be spammy, and other ways to use bots!

With every new marketing strategy, there’s a window of opportunity to start early and see the best results before it becomes an industry wide practice. This was true about webinars, email marketing, Facebook ads, and even websites at one point!

My guest on the podcast today is here to share about a new emerging strategy that I’ve been super curious about and had the chance to test...

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Leverage Connections Over Paid Ads to Grow Your Virtual Summit with Margaux Fraise

Learn to host a virtual summit without relying on paid advertising. Instead, leverage community and connection to host an event that exceeds your goals.

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible.

The connections you make with leaders in your industry can have profound effects on a summit and your business. 

This week Margaux Fraise is sharing how she brought in $20k in profit in...

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How to Make it EASY for Speakers to Promote Your Virtual Summit

Here’s the #1 reason virtual summit speakers don't promote, how to make promotion easy, and examples of the 3 summits I've gone hard with promotion for and why.

"I gave my speakers swipe copy and graphics to use, but they're still not sharing and I'm so frustrated with them. What else can I possibly do?"

I see a version of this question often and, unfortunately, by the time you're asking...it's too late to do a whole lot.

Even though swipe copy and graphics make the *act* of promoting easy, it doesn't make *wanting* to promote easy.

Your...

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Leverage the Media to Grow Your Virtual Summit Organically with Liz Fleming

Learn to leverage the media to organically gain traction for your virtual summit whether you already have media connections or PR has been on your to-do list.

You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there?

Think outside the box when it comes to your summit promotion. Something I’d never considered is leveraging media connections for promoting a summit. So, when Liz Fleming told me about how she did it, my mind was blown.

Today, Liz is...

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Your Speakers' Role in Promotion and Pressuring Them to Promote

It is hard to host a summit that skyrockets your email list without speaker promotion. But it's not your speakers' responsibility to make your summit successful.

It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads.

But here's the thing...it's not your speakers' responsibility to make your summit successful.

It is yours.

A lot of speakers will promote your event at the last minute or even as it's going on. And...

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The Problem With Requiring Speaker Promotion + How To Do It Right

There’s a problem with how some summits hosts encourage speakers to share their events. Let’s talk about requiring speaker promotion of your virtual summit.There is a major problem with how some summits hosts have gone about requiring speakers to promote their event. But when you see someone doing something a certain way, I know it's second nature to do it similarly yourself.

So today we're going to break down what these issues are and how to fix them so you can create an incredible speaker experience for your next virtual summit.

Why This Is An...

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How To Get Speakers To Share Your Virtual Summit

Let’s cover 7 ways to get speakers to share about your virtual summit as well as how these tips worked for me in my most recent event.Worried that your speakers won't share about your virtual summit? I get it. We rely on our speakers to get our summits out into the world and hit the goals we've been dreaming of. And sometimes, reality can fall a bit short of our expectations.

Let's dive into 8 ways to encourage your speakers to share about your virtual summit, as well as how these tips worked for me in my most recent...

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Boosting Virtual Summit Results Using Facebook Ads with Destini Copp

The right Facebook ads strategy will skyrocket your virtual summit’s results. Let’s determine your budget, test your audiences, and use ads to boost engagement.You want to get the best possible results from your virtual summit and know that doing so means extending your reach outside of your current audience. But what are the most effective ways to use Facebook ads to boost summit results without banking the bank or overcomplicating things?

Today, I've brought in first-time summit host, Destini Copp, to talk about her virtual summit and...

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Build Interest And Excitement For Your Virtual Summit with Abby Herman

Building interest and excitement around your summit doesn't need to wait until a couple of weeks before it starts.

In this episode with Abby Herman, we're breaking down:
  • when to start talking about your summit
  • what to talk about
  • how to encourage your speakers to join in on the fun

I’ll let Abby take it from here!

Build interest for your virtual summit

Generally, I say 90 days is...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.