Today I want to touch on a topic that comes up a lot in the Launch with a Summit Accelerator, in our Facebook group, and most recently, with our summit production client and that is: what actually matters on your first day of promotion for your virtual summit.

If you’ve hosted a summit before, you might have run into what I’m about to talk about. And if you’re planning your...

One of the big benefits of summits that makes them so powerful compared to other launch methods is that you have 20+ speakers who are helping you get the word out about your event. But in order to experience those benefits, you need your speakers to promote!

Because speaker promotion plays a big role in the success of your summit, many hosts assume they need to have strict requirements and...

With every new marketing strategy, there’s a window of opportunity to start early and see the best results before it becomes an industry wide practice. This was true about webinars, email marketing, Facebook ads, and even websites at one point!

My guest on the podcast today is here to share about a new emerging strategy that I’ve been super curious about and had the chance to test...

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible.

The connections you make with leaders in your industry can have profound effects on a summit and your business. 

This week Margaux Fraise is sharing how she brought in $20k in profit in...

"I gave my speakers swipe copy and graphics to use, but they're still not sharing and I'm so frustrated with them. What else can I possibly do?"

I see a version of this question often and, unfortunately, by the time you're asking...it's too late to do a whole lot.

Even though swipe copy and graphics make the *act* of promoting easy, it doesn't make *wanting* to promote easy.

Your...

You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there?

Think outside the box when it comes to your summit promotion. Something I’d never considered is leveraging media connections for promoting a summit. So, when Liz Fleming told me about how she did it, my mind was blown.

Today, Liz is...

It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads.

But here's the thing...it's not your speakers' responsibility to make your summit successful.

It is yours.

A lot of speakers will promote your event at the last minute or even as it's going on. And...

There is a major problem with how some summits hosts have gone about requiring speakers to promote their event. But when you see someone doing something a certain way, I know it's second nature to do it similarly yourself.

So today we're going to break down what these issues are and how to fix them so you can create an incredible speaker experience for your next virtual summit.

Worried that your speakers won't share about your virtual summit? I get it. We rely on our speakers to get our summits out into the world and hit the goals we've been dreaming of. And sometimes, reality can fall a bit short of our expectations.

Let's dive into 8 ways to encourage your speakers to share about your virtual summit, as well as how these tips worked for me in my most recent...

You want to get the best possible results from your virtual summit and know that doing so means extending your reach outside of your current audience. But what are the most effective ways to use Facebook ads to boost summit results without banking the bank or overcomplicating things?

Today, I've brought in first-time summit host, Destini Copp, to talk about her virtual summit and...