It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads.
But here's the thing...it's not your speakers' responsibility to make your summit successful.
It is yours.
A lot of speakers will promote your event at the last minute or even as it's going on. And...
There is a major problem with how some summits hosts have gone about requiring speakers to promote their event. But when you see someone doing something a certain way, I know it's second nature to do it similarly yourself.
So today we're going to break down what these issues are and how to fix them so you can create an incredible speaker experience for your next virtual summit.
Worried that your speakers won't share about your virtual summit? I get it. We rely on our speakers to get our summits out into the world and hit the goals we've been dreaming of. And sometimes, reality can fall a bit short of our expectations.
Let's dive into 8 ways to encourage your speakers to share about your virtual summit, as well as how these tips worked for me in my most recent...
You want to get the best possible results from your virtual summit and know that doing so means extending your reach outside of your current audience. But what are the most effective ways to use Facebook ads to boost summit results without banking the bank or overcomplicating things?
Today, I've brought in first-time summit host, Destini Copp, to talk about her virtual summit and...
Building interest and excitement around your summit doesn't need to wait until a couple weeks before it starts.
In this episode with Abby Herman we're breaking down when to start talking about your summit, what to talk about, and how to encourage your speakers to join in on the fun.
Does promoting your summit on social media want to make you go into hiding?
If so, you're going to love this episode with Andréa Jones where we talk about how to simplify social media as an introvert.
We'll cover the part being an introvert has to play in your social media strategy, steps to make it simple, and our best tips for promoting a summit on social media.
Not sure how to promote your virtual summit on Pinterest? You're not alone!
We're used to promoting blog posts, podcast episodes, and other evergreen content on Pinterest, but promoting a virtual summit feels totally different.
I'm no Pinterest expert, so I've brought in Meagan Williamson to break down the amount of time you need to promote a summit on Pinterest, what the strategy should look...
Facebook ads for your summit don't have to be expensive or complicated, even if you're newer to running ads! However, it can totally seem like a big and intimidating step.
I've spent anywhere from $50 to $2500 on ads in any of my summits, but I can tell you that once you get the hang of it, it's totally worth it.
However, I'm no Facebook ads expert, so I've brought in special guest Tony Rulli...
You've done the work of preparing your online summit and now it's time to promote.
Especially if you're starting with a smaller audience, this can feel intimidating. You want to deliver for your speakers and hit the big goals you set. Where do you even start?
I'm happy to say that the success of a virtual summit does not rely on the size of your audience. To help, today we'll cover...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.