I know there are a lot of you out there who love the energy of summits, and the audience growth, revenue, and visibility they bring. But we're always looking for other ways to keep the momentum up between summits too. We love challenges for that, as a way to keep the connection and sales going with your existing audience between summits. But about getting in front of new audiences? How do you...

Last week, I shared a behind-the-scenes of how I use this podcast for my virtual summits, and it got me thinking about how beneficial my podcast has been, both for my summits and my business as a whole. It also helped me realize that I could do better with it from a strategy standpoint.

Since I figured this topic would get the wheels turning for a lot of you who have or want to start a podca...

It's every summit host's worst nightmare.

You've done the work, you've landed the speakers, you've opened the doors...and...crickets.

I truly hope you never experience it, but the truth is, it can happen.

We are in the second part of a four-episode series that is breaking down the most common points in the summit-hosting process where things go wrong. If you're in the thick of it, you'll f...

Today I want to touch on a topic that comes up a lot in the Launch with a Summit Accelerator, in our Facebook group, and most recently, with our summit production client and that is: what actually matters on your first day of promotion for your virtual summit.

If you’ve hosted a summit before, you might have run into what I’m about to talk about. And if you’re planning your first one, you’ll...

One of the big benefits of summits that makes them so powerful compared to other launch methods is that you have 20+ speakers who are helping you get the word out about your event. But in order to experience those benefits, you need your speakers to promote!

Because speaker promotion plays a big role in the success of your summit, many hosts assume they need to have strict requirements and s...

With every new marketing strategy, there’s a window of opportunity to start early and see the best results before it becomes an industry wide practice. This was true about webinars, email marketing, Facebook ads, and even websites at one point!

My guest on the podcast today is here to share about a new emerging strategy that I’ve been super curious about and had the chance to test during one...

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible.

The connections you make with leaders in your industry can have profound effects on a summit and your business. 

This week Margaux Fraise is sharing how she brought in $20k in profit in her first virtua...

"I gave my speakers swipe copy and graphics to use, but they're still not sharing and I'm so frustrated with them. What else can I possibly do?"

I see a version of this question often and, unfortunately, by the time you're asking...it's too late to do a whole lot.

Even though swipe copy and graphics make the *act* of promoting easy, it doesn't make *wanting* to promote easy.

Your speakers'...

You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there?

Think outside the box when it comes to your summit promotion. Something I’d never considered is leveraging media connections for promoting a summit. So, when Liz Fleming told me about how she did it, my mind was blown.

Today, Liz is going t...

It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads.

But here's the thing...it's not your speakers' responsibility to make your summit successful.

It is yours.

A lot of speakers will promote your event at the last minute or even as it's going on. An...