Which offer should I launch through my virtual summit?

We have this question come up a lot in conversation. Basically, the question is coming from a place of wanting to know if the type of offer you have works. And that’s totally natural to wonder about!

Launching through a summit is a powerful strategy for bringing in a flood of new members into your offer. I've seen successful...

Whether you're just starting your business and hustling to build an audience, you're established with a service-based business but don't sell digital products, or maybe you don't even have a business yet... if the idea of hosting a summit has caught your attention for one reason or another, you may be wondering if it's worth it. 

We talk a lot about hosting a virtual summit as a way...

It can be a total letdown to get to the end of your summit and then not make any sales in the launch that follows your event. Especially if the primary reason for hosting a summit in the first place was to sell your course or signature offer! 

Launching through summits is the most powerful launch method I've ever experienced, but I know that's not always the case for...

I'm excited to share a new type of episode with you today where I'm doing something different and sharing how to get the most out of our Launch with a Summit Accelerator program. This episode is for you whether you're a client in the Accelerator or not, but I wanted to share this behind-the-scenes look at how to get the most out of this program with you for two reasons:

• If you're not...

We are currently in a series where I'm sharing a behind-the-scenes look at the client summit we hosted back in January.  If you're just tuning in and want a little more context behind this event, you might want to jump back to episodes 223 where I gave an overview of what the event looked like, and 224 where I covered the 7 Changes We've Made to Our Summit Strategy This Year...

Launching through a summit can have incredible benefits for your business, and using the momentum from your summit to launch your course, group program, or other signature offer on the back end is one of them.

I’ve shared previously why it’s so important to launch an offer that is proven following a summit rather than testing out a new offer with a summit. In this episode,...

Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself?

First of all, this is straight-up just a rude thing to say about people interested in what you’re doing. By saying this, it classifies anyone who signs up for something free as a “low quality” person to have in your audience and,...

Because I teach about summits, many people assume that none of the normal mindset issues that tend to come up with summits apply to me, but that is so not the case!

I’ve talked about some of my mindset challenges before, like my story of self-doubt leading up to my first summit and also when I shared fears I had throughout the process with my first summit. But the truth is, I...

Have you heard that virtual summits are an entire funnel, from lead generation to launch? Most marketing strategies out there play a role in generating leads, building awareness, nurturing an existing audience, or making sales. But while each strategy serves a purpose on its own, it requires multiple different strategies combined together in order to form a...

Lately, we've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket program.

Using the momentum from your summit to launch on the backend has truly incredible results for you as the host... but what about your speakers? 

I've been asked a few times recently whether or not speakers care if you incorporate a launch into your summit:

• Do...