The Summit Host Hangout Podcast

Browse hundreds of episodes to find real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.

"Free Summits Attract Low-Quality Leads and Freebie Seekers"

In this sass-filled episode, I'm breaking down why you'll hear some influencers make the claim that

Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself?

First of all, this is straight-up just a rude thing to say about people interested in what you’re doing. By saying this, it classifies anyone who signs up for something free as a “low quality” person to have in your audience and,...

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My Biggest Fears the First Time I Launched a Premium Course Through a Virtual Summit

I share the 5 biggest fears I had before launching a premium course through a summit for the first time, plus 1 fear that I should've paid more attention to!

Because I teach about summits, many people assume that none of the normal mindset issues that tend to come up with summits apply to me, but that is so not the case!

I’ve talked about some of my mindset challenges before, like my story of self-doubt leading up to my first summit and also when I shared fears I had throughout the process with my first summit. But the truth is, I...

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A Virtual Summit is a Full Funnel - From Lead Generation to Launch!

Listen on your favorite platform:

A virtual summit is a full funnel - from lead gen to launch! Tune in to learn what a funnel is, the strategies we use, and how it's a full funnel all by itself.

Have you heard that virtual summits are an entire funnel, from lead generation to launch? Most marketing strategies out there play a role in generating leads, building awareness, nurturing an existing audience, or making sales. But while each strategy serves a purpose on its own, it requires multiple different...

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Do Speakers Care if I Launch My Course After a Virtual Summit?

Are speakers bothered when you use a summit to lead into a launch? Let's cover what to avoid and my top tips to be sure speakers are comfortable with the launch.

Lately, we've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket program.

Using the momentum from your summit to launch on the backend has truly incredible results for you as the host... but what about your speakers? 

I've been asked a few times recently whether or not speakers care if you incorporate a launch into your summit:

  • Do...
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Summits vs Bundles: Why I'd host a virtual summit over a bundle every time

I've tried a ton of different marketing methods over the years, and while summits are hands down my favorite strategy for quickly growing an audience of high-quality leads, nurturing them, and launching all in one, there are a lot of other options out there!

One of my favorite ways to grow my audience over the years has been participating in bundles put together by other...

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How Laurie Doubled the Size of Her Membership with a Virtual Summit with Laurie Acker

Virtual summits are a powerful addition to any online business. For Laurie, summits are also the foundation of her business with quarterly one-day events.

Virtual summits are a powerful addition to any online business. Not just as a one-time event, but as a bigger piece of your overall business strategy. Many of our most successful clients host 1-2 summits per year as their main lead generator and visibility strategy. But this week, you'll hear from our client Laurie Acker, who has made summits the foundation of her entire business. 

...

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How a Sponsor Added $60k in High-Ticket Sales Using MY Virtual Summit with Shannon Mattern

My summit's presenting sponsor talks about how we launched her high-ticket program after my summit, results she saw, and how they compared to her other launches.

We’ve been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program lately. People tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher-priced programs. People are skeptical that a free event can really work to sell a high-ticket program. They wonder...

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4 Reasons to Host a Virtual Summit as a Course Creator

Learn 4 reasons why you should host a virtual summit for your course, membership site, or group program without jumping on the hamster wheel of content creation.

Once you have a proven signature course (or membership, group program, or other scalable offer) your next goal is to get that offer in front of fresh eyes. This is the point where most course creators tend to jump on the hamster wheel of creating content and trying every lead-generation strategy out there to get new leads...and it's exhausting.

I have good news!

There is a way to...

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The 4 Biggest Myths About Selling Your Signature Offer Through a Virtual Summit

Let's break down the 4 biggest myths about selling your signature offer through a virtual summit, where these myths came from, and how we help clients avoid them!

If you’re here, there’s a high likelihood that you don't fall for the virtual summit myths that are always floating around.

However, you've probably heard some of them, and may believe them to some extent. These myths about summits held me back from going all-in and deciding to host my first summit for way too long. And they may be holding you back from the life and...

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How Our Clients Host Summits that 3x Industry Standard Conversion Rates

Recently on Facebook, I shared how our clients consistently host summits that 3x industry-standard conversion rates and I can't wait to share it with you today!

Throughout my time running the Summit Host Hangout Facebook group, I have gotten to see so many different summit strategies in action and the results they bring. I’ve seen what works and what doesn’t. And, of course, I always have the inside scoop for what kinds of results my clients and students are seeing. As much as I believe in my strategies, I am always surprised at what a...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.