See the Value in Your Selling Experience (when selling through your summit feels gross) with Kaitlyn Kessler

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Episode at a glance:

[2:48] Kaitlyn starts us out by talking about the why behind her business. She talks about her goals in working with clients and how she feels fortunate to get to work with clients who see the value in the mindset work. At the end of the day, it's all about helping people feel good about running their businesses. 

[8:46] She finds it interesting how different people feel about selling and how often if someone complains about how you're selling to them, it's probably more of a "them" thing than a "you" thing. But there can be experiences where someone invests in something and what they expected to get or gain wasn't delivered and the promise of the program wasn't fulfilled, and that's a valid concern in the online business space. 

You can show people that you're not another one of those bad experiences by sharing testimonials about what's inside your program. Let them know, "This is what you're going to get when you log in." 

[11:34] When you think about bro-marketing, it can be successful, but for many in the online business space, that also feels like a gross way to do business. If you're in our world, you know we like to think of people and their whole human experiences, not just another number or statistic point. 

At the end of the day, while I like tracking data, it's less important to me than serving a human. 

[13:43] We can give so much value through our platforms, but it doesn't compare to what it's like to have a personalized touch. You could direct someone to these podcasts, tell them to take all the notes, and they can put on a summit on their own. But they'd have a significantly better experience being in the Launch with a Summit Accelerator and having Krista there to hold their hand and walk them through the whole process. 

[15:54] For those who feel uncomfortable talking about their offers, there are a lot of things you can do to help with that and a lot of the time it comes down to confidence: confidence in yourself and confidence in your products. Using summits as an example, they are tested and tried and true. You can take it and run with it because you know it works. 

When I catch myself getting stuck in my own mind around selling, I remember that I'm just talking about my programs. Suddenly I'm a human again, just sharing about my offers. 

[22:49] Selling, whether that's your all-access pass or the course you're launching at the end of your summit, doesn't have to feel forced. If there's a relevant moment when you're talking about something, a quick, "Oh, we cover this in my course." is all you need. NOT selling isn't serving your people or your business. It's okay to offer to help someone. 

Selling doesn't have to be a negative thing. You're doing good things and you're here to help people. The more you stay connected to that, the easier selling is going to be. 

About Kaitlyn

Kaitlyn is a mindset coach and business mentor dedicated to helping her clients create more ease in their businesses and lives. Her support blends strategic thinking with the inner work and a whole lot of self-love. This supports her clients to step into more alignment with their offers, their business models, their values, how they want to lead, and more so they can continue to grow their impact and income in a way that actually feels good.

Connect on Instagram  |  Free Guide to Create Your 20-Hour (or less) Work Week  |  CEO Sh*t! Co-Working  | Spacious Podcast

Resources

• Episode 120: Create an All-Access Pass that Gets Virtual Summit Attendees Hitting 'Buy Now'
• Episode 190: A Virtual Summit is a Full Funnel - From Lead Generation to Launch!
• Summit Host Hangout Facebook group
• Launch with a Summit Accelerator
• 6-Figure Summits Workshop Bundle

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