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All-Access Pass Q&A

Selling an all-access pass is a little different than your typical digital product. Let’s clear up some confusion with a rapid-fire Q&A covering common questions.

Selling an all-access pass is a little different than selling your typical digital product. Along with those differences can come confusion, so let's clear it up today with a rapid-fire Q&A with the most common questions I hear about selling an all-access pass.

We’ll cover:

  • When to give buyer’s access to the all-access pass.
  • When to expect people to upgrade.
  • How to...
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All-Access Pass Tech + Logistics for your Virtual Summit

Here’s what the backend of your virtual summit’s all-access pass setup should look like, what tech goes into that, and I’ll share my recommended tech options.

Your all-access pass is an incredibly important part of hosting a profitable virtual summit. It's your first chance to make a solid offer to those who sign up for your event. However, it is a more technical part of the summit-hosting process.

All-access pass tech can feel like a lot but doesn’t have to be scary. As long as you understand the process, you'll have what you need to put the...

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How to Price an All-Access Pass

What should you charge for your summit’s all-access pass? Learn how to price an all-access pass, based on your offer, and get the highest-converting price range here!

You've got an incredible all-access pass offer ready to go for your virtual summit...but how in the world do you decide what to charge?

I know it's easy to assume that someone isn't willing to pay for what you have to offer. But more often than not, it's a mindset issue on your end more than anything.

After all, people pay to have their problems solved every single day. And that's exactly...

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Create an All-Access Pass that Gets Virtual Summit Attendees Hitting 'Buy Now'

Create an all-access pass that has your virtual summit attendees hitting “buy now” by learning what a high-converting all-access pass looks like (and what to avoid).

An all-access pass is a powerful way to make money through a virtual summit, but only if you do it the right way.

It’s totally possible to create an all-access pass that has your attendees jumping for the "buy now" button, but it's also possible to make one that totally flops.

No one wants ongoing access to presentations for $20. Your offer needs to be more appealing than that.

...

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Use a Quiz to Increase Virtual Summit Engagement and Attendee Results with Jenn Zellers

Here’s how to use a simple quiz to segment your virtual summit presentations and increase attendee engagement and results. Plus, they’re just plain fun!

If you host a summit with even as few as 10 presentations, anyone who watches them all is going to wind up overwhelmed, frustrated, and feeling like they can't succeed.

Instead, show your attendees how to choose presentations that will get them the biggest return for their unique situation. One way to encourage this is to create a quiz to help each attendee narrow down to the best...

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Add a Physical Element to Your Virtual Summit with a Custom Box with Mark Stern

Custom boxes are a powerful way to create an incredible experience and increase engagement for your virtual summit attendees by combining physical with digital.

You can create an incredible digital experience through a virtual summit, but have you considered what it would look like to bring a physical element into the mix?

I don't recommend that everyone creates a big custom box for a virtual summit, but creating something smaller, that's designed to complement and enhance the experience of your event, can go a long way.

To walk you through how...

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The Best-Kept Secret to Virtual Summit Engagement with Jordan Aspen

When is the last time you thought outside the box to get your audience to engage with you? Here’s the best-kept secret in increasing your virtual summit engagement.

When is the last time you thought outside-the-box to go above and beyond in getting your audience to engage with you and your brand? 

A summit that isn't engaging means it's less likely anyone will stay interested long enough to get a real transformation. That's why I encourage you to get creative with how you keep your summit attendees engaged.

Today, Jodan Aspen from ...

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The 5 Big Steps in Starting to Plan Your Profitable Virtual Summit

Anyone can decide to host a virtual summit, but that doesn’t mean it will work. Let’s cover the 5 steps you need to take to plan your profitable virtual summit.

Anyone can wake up one day and decide to host a summit. They can randomly decide where to start, take off with no real direction, and put an insane amount of hours into an event that totally flops.

And...I kinda don’t want that to be you.

The steps we’re going to talk about in today’s episode are the steps you need to start your work toward an event that is actually going to...

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Working with Virtual Summit Sponsors with Anchen le Roux

Anchen le Roux is joining us to share how she saw a 16% all-access pass conversion rate with her virtual summit and more than doubled that revenue with sponsors.

Sponsorships are an incredible way to cover summit expenses, provide extra resources for attendees, and add some great social proof to your event. 

But, I get it. Pursing sponsors can be intimidating and feel out of reach for many first-time summit hosts. I'm excited to tell you that it's totally possible!

To help, I brought in Anchen of Simply Digital Design...

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Behind the Scenes of My March 2021 Virtual Summit

Get a behind-the-scenes look at my biggest virtual summit yet and see a breakdown of the setup, exact numbers, and key lessons learned.

It’s surreal to look back on a summit after months of planning, obsessing over the details, and getting pulled into the excitement of summit week…and then it’s over.

Want to hear all the juicy details about my latest virtual summit? If you're into that, you're in luck because I’m giving you a behind-the-scenes look at my most profitable virtual summit yet.

...
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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.