The Summit Host Hangout Podcast

Browse hundreds of episodes to find real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.

How to Leverage Virtual Summit Affiliates to Make More Money with Zoe Linda

Leverage virtual summit affiliates to multiply your leads and revenue. We’ll cover everything from the basics to how to find the best affiliates for your event.

Leveraging affiliates can increase your summit's sales several times over. In fact, in my first 3 summits, affiliates have been responsible for 50% or more of sales. If you're starting with a small audience, that number can be even higher.

Today I am so excited to be bringing on Zoe Linda to talk about using affiliates in your virtual summit.

We are going to cover things like:

  • an overview of...
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All-Access Pass Tech for your Virtual Summit

Tech is overwhelming, but it doesn't have to be! In this episode, we're going to talk about the tech piece of offering an all-access pass.

We'll cover:

  • what you need to consider
  • the most common tech choices
  • and how to decide which option is right for you.

All-Access Pass Tech

Let's start with what to consider with your all-access pass. The most important thing to consider here is what...

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Increase All-Access Pass Sales with Limited-Time Offers

An all-access pass is a powerful way to monetize a virtual summit. Here’s how to increase all-access pass sales with limited-time offers throughout your event.

Virtual summits bring a powerful opportunity to make money and limited-time offers for your all-access pass can increase that impact 10 times over.

This strategy is a big part of what makes my events so successful. It helps me bring industry-standard 3-5% conversion rates to 15% or higher.

To break this down, we'll cover:

  • what a limited-time offer is
  • what it can look like in a summit
  • why...
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How to Make Money with a Virtual Summit

Wondering how to make money with a virtual summit? Let’s break down 4 ways to monetize your free online event along with details on which is my favorite.

One of the top questions I get from first-time virtual summit hosts is how to effectively monetize.

There are endless options for how to make money through a summit, but today we'll cover the most common and widely effective ways.

We'll also cover:

  • How to make money through a free virtual summit
  • The most common ways to monetize
  • My top recommendations for making the most money from...
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Everything You Need to Know About Virtual Summit Branding with Kory Woodard

 As much as I wish your virtual summit branding didn’t matter, it truly does. Learn to impress your new audience from the beginning with an easy branding process! 

There is an assumption that branding is a complex process to follow, but that couldn't be further from the truth. 

Today I've brought in Kory Woodard from Coded Creative to break down:

  • whether a summit...
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10 Design Elements That Every Virtual Summit Needs

As much as I wish it weren't true, visuals play a huge part in branding your virtual summit.

The way things look can be the difference between someone taking action on a social media post versus scrolling by. Or deciding that your registration page is worth reading versus closing the tab the second they see how things look.

Since visuals are worth paying attention to, today we'll cover:

  • ...
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How to Position Your Virtual Summit For Success

In the last two posts we've done the work to identify your summit's audience and topic. Now, we'll put those pieces to use to determine your summit's positioning. 

Once you have this down, everything else will become so much easier - from attracting an audience, to writing copy, and so much more!

We'll cover:

  • How your positioning ties into your audience and topic
  • Positioning...
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Choose A Profitable Virtual Summit Topic

 

Choose the right virtual summit topic to increase your profitability and strengthen the results you get your attendees. Here’s how!

We already talked about determining the right virtual summit audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.

Your virtual summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your...

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Discover Your Ideal Virtual Summit Audience

The audience you host your online event for can make or break your success. Let’s cover how to choose the best virtual summit audience for you.

The correct audience for your virtual summit is one of the largest determining factors of your success.

It sounds simple on the surface, but it's the difference between struggling to get anyone signed up and seeing the registrations just roll in. It also has a big part to play in how excited your speakers will be to promote!

To help, let's break down why your virtual summit audience is so...

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How a Virtual Summit Can Grow Your Business

 A virtual summit can grow your business in every aspect. From leads and revenue to visibility and industry connections. Let’s get started!

An online summit can truly transform your business. At first thought, you've probably considered the influx of revenue and email subscribers, but there's really so much more to it.

After my first summit, I was blown away by the changes my business saw afterwards. I totally didn't expect the influx of clients, the real difference I made for attendees, and the way the new relationship I...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.