Virtual summits bring a powerful opportunity to make money and limited-time offers for your all-access pass can increase that impact 10 times over.
This strategy is a big part of what makes my events so successful. It helps me bring industry standard 3-5% conversion rates to 15% or higher.
To break this down, we'll cover:
One of the top questions I get from first-time virtual summit hosts is how to effectively monetize.
There are endless options for how to make money through a summit, but today we'll cover the most common and widely effective ways.
We'll also cover:
In this episode, we're wrapping up our branding series by chatting with Kory Woodard from Coded Creative to talk all about branding an online summit.
I’m so excited to share this episode with you because going in, I expected that by talking with a designer about branding we were going to get a complex process to follow. But I’m SO excited that Kory is the designer I chose to...
Visuals play a huge part in branding your virtual summit. In this episode we'll cover mistakes to avoid with your visuals, individual visual elements you'll need, and resources to make it easy.
In the last two episodes, we've identified your summit's audience and topic. Now, we'll put those things to use to determine your summit's positioning.
We'll cover how your positioning ties into your audience and topic, positioning mistakes to avoid, how to position your summit, and where that positioning will show up.
In this post, we covered how to determine the right audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.
Your summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your client schedule for 6...
The correct audience for your virtual summit is one of the largest determining factors of your success.
It sounds simple on the surface, but it's the difference between struggling to get anyone signed up and seeing the registrations just roll in. It also has a big part to play in how excited your speakers will be to promote!
To help, let's break down why your summit's audience is so important...
An online summit can truly transform your business and that's exactly what we'll talk about in this episode. Learn how you can see major growth in terms of your income, email list, expert positioning, connections, and value to your audience.
You don't need to be a huge influencer to launch a profitable summit and I'm excited to share some proof of that with you today!
In April 2019 I hosted my third virtual summit and brought in $22,000 starting with only 1500 people on my email list. I'm going to break down all the details, including:
There are a lot of marketing strategies that we all "need" to be doing consistently. Content creation, social media interaction, webinars, email marketing, challenges...I could go on.
There are two problems with those strategies:
If you're anything like me, you want a...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.