Throughout my time running the Summit Host Hangout Facebook group, I have gotten to see so many different summit strategies in action and the results they bring. I’ve seen what works and what doesn’t. And, of course, I always have the inside scoop for what kinds of results my clients and students are seeing. As much as I believe in my strategies, I am always surprised at what a...

There are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it, aligns with YOUR values. This week we're talking about the membership business model, and how you can create and grow a membership driven by your values. 

I chatted with membership expert Lisa Princic of Scaling Deep and she shared:

• what it means to grow...

That's a wrap! My March 2022 virtual summit is all said and done and I'm excited to share all the juicy details with you. 

If you've been following along with the Behind the Summit series, you know I experimented with several new strategies and ideas, and there were quite a few things with this event that didn't go as expected. In the end, I'm happy with the results and lessons learned,...

After months of planning, it's finally here! Join my Operations Lead and Executive Asisstant, Kate, and I as we take you behind the scenes of what our live summit week looked like.

We'll cover what went on each day, what each of us was focused on, and what happened when my team had to run everything without me.

It's Summit Week!

There are a lot of tasks that go into running a summit and...

Welcome back to the Behind the Summit Series! We're in the middle of promotion and this week was all about putting the finishing touches on things along with supporting and encouraging speakers. 

In past runs of the event, to support speakers, I...

• Sent regular updates and encouragement
• Created custom promo material 
• Collaborated on promotion 

This year was more low-key....

We've entered week two of summit registration, and speaker promotion has officially kicked off! If you've been following along with the Behind the Summit series, you know that my numbers were not where I wanted them to be when I opened registration last week. 

This week, I'm continuing to focus on the data. Now that speaker promo has started and there are more eyes on the...

When your summit results aren't looking the way you want, it's easy to focus on the fact that it's not working and go into a downward spiral.

But it's so important to focus on data and solutions instead of drama and problems.

Registration for my summit opened up this week, and the initial numbers are not where I'd like them to be. When I saw that my numbers were lower than expected, I had...

It's almost time to open up registration, but first, we need to test and make sure everything is working correctly.

This week in the Behind the Summit series, we are doing the final preparations to get ready to open up registration for this round of the summit. There were a few tweaks and last minute tasks that needed to happen this week, but the main focus was testing. 

No matter how...

This week, we're continuing with the Behind the Summit series, where I'm sharing the behind-the-scenes of my summit planning process in real-time as I prepare for my next event. 

Registration for the summit is drawing near, which means I've had a heavy focus on organizing and incorporating my sponsor activations into the event. 

I finally got all of my sponsor information this week,...

You've got the perfect speaker lineup and you're ready for your summit to happen...but then....someone drops out. 

Having a speaker drop out of your summit causes many first-time summit hosts to panic, but it happens more often than you might think. 

There are all kinds of reasons that speakers might drop out, such as...

• They got excited about the event initially and later realize...