In the last two episodes, we've identified your summit's audience and topic. Now, we'll put those things to use to determine your summit's positioning.
We'll cover how your positioning ties into your audience and topic, positioning mistakes to avoid, how to position your summit, and where that positioning will show up.
In this post, we covered how to determine the right audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.
Your summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your client schedule for 6...
The correct audience for your virtual summit is one of the largest determining factors of your success.
It sounds simple on the surface, but it's the difference between struggling to get anyone signed up and seeing the registrations just roll in. It also has a big part to play in how excited your speakers will be to promote!
To help, let's break down why your virtual summit audience is so...
You don't need to be a huge influencer to launch a profitable summit and I'm excited to share some proof of that with you today!
In April 2019 I hosted my third virtual summit and brought in $22,000 starting with only 1500 people on my email list. I'm going to break down all the details, including:
There are a lot of marketing strategies that we all "need" to be doing consistently. Content creation, social media interaction, webinars, email marketing, challenges...I could go on.
There are two problems with those strategies:
If you're anything like me, you want a...
We’ve reached part 3 in the ‘How to Plan An Online Summit’ series! Part 1 was all about determining your niche, topic, and offer, while Part 2 covered all things summit speakers. If you haven’t had the chance to read those just yet, take a second to review those before moving forward. Trust me, you are going to want to stick to the order of this series!
Collaborations are a great and powerful way to grow your business quickly. You can connect with fellow industry experts and expand your reach online.
They provide your followers and others with social proof since you’re being introduced to your collab partner’s audience by a trusted source. A huge bonus is positioning yourself in front of a new audience without having to spend money...
“What got you here, won’t get you there.” - James Wedmore
Whether you're making $30k per year or $300k per year, there's always going to be a point when something has to change before you can hit your next income goal. You may be at that point right now. You may be on the brink of it soon. At some point in your time as an entrepreneur, freelancer, whatever - a change will have...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.