Blog - How to Host a Virtual Summit

The Summit Host Hangout® Podcast

Hundreds of episodes filled with real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
Get a curated playlist of episodes here!

Why You Should NEVER Pay to Speak at a Summit (and what to look for instead)

Learn why paying to speak at virtual summits is predatory and what quality summit speaking opportunities should offer speakers instead.

Have you ever been pitched for a summit where the host asks you to pay for the opportunity to speak? It's happening more often lately, and here's my honest take: Don't walk, RUN. Run away from that opportunity.

I got fired up about this topic after being asked multiple times recently what I think when hosts charge speakers to participate in their summits. And honestly? It makes me equal part...

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How to Launch Through Your Summit While Respecting Your Attendees

Learn how to launch your signature offer through your virtual summit respectfully and ethically while seeing incredible results and serving your audience.

Have you ever thought about launching an offer through your summit, but then worried that it might be too "salesy"? You're not alone. From wondering how the speakers would feel about it, to how it will come across to the summit attendees, this is one of the most common concerns I hear from hosts. It's especially common in those in niches where audiences might be less marketing-savvy or more s...

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Growing a 260-Member Community Through Summits in a Non-Techy Niche with Hortense Maskens

Hortense Maskens shares how she built a 260-member community through virtual summits designed for non-techy knitting and crochet audiences.

Hosting a virtual summit in a creative, non-business niche might seem intimidating, but what if I told you it could actually be easier than hosting business-focused events? Today's guest is living proof that B2C summits not only work—they often outperform B2B events in every metric that matters.

I'm chatting with Hortense Maskens from Knitting with Chopsticks, a Belgian pattern designer who ...

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Polished Summit Design Without Breaking the Bank with Tracey Albrecht

Learn why design mistakes cost summit hosts registrations and sales, plus practical tips for creating professional summit visuals that build trust and convert.

Design might not be the first thing you think about when planning your virtual summit, but it could be the difference between thousands of registrations and disappointing turnout. After six years without covering this topic on the podcast, I knew it was time to bring in an expert who could share fresh perspectives on how visual design impacts summit success.

Today's conversation dives deep i...

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My Team Gets to Ask the Questions as We Celebrate 300 Episodes!

Celebrate 300 episodes as Krista's team interviews her about homeschooling, business growth, virtual summit trends, and Summit in a Box evolution.

This week's episode is extra special - it's episode 300! I can't believe we've made it this far, and honestly, I never thought I had that much to say about virtual summits. But here we are!

To celebrate this milestone, I decided to do something fun and let my amazing team flip the script on me. Instead of interviewing guests or sharing strategies, they got to grill me with questions about ev...

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Build a Vibrant Summit Community that Attendees Actually Use with Sandra De Freitas

Learn how to build an engaging summit community with membership expert Sandra De Freitas. Discover the three-part framework for community posts, simple engagement games that work, and why treating your summit community like a dinner party leads to success. Perfect for virtual summit hosts who want to increase attendee engagement and drive more conversions.

Building an engaged summit community used to be as simple as asking a daily question and watching the conversations flow. But if you've tried that approach lately, you've probably noticed it's not working like it used to. The online community landscape has completely shifted, and without an intentional strategy to engage attendees, you could easily end up with a summit community that feels li...

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How to Help Speakers Be More Successful + Your Summit Be More Profitable

Discover how to bridge the 'speaker success gap' in virtual summits and transform confused speakers into enthusiastic partners for better summit results.

Have you ever pitched an expert to speak at your summit, only to discover they have no idea what a lead magnet is? Or maybe you've had speakers with massive Instagram followings who somehow don't have an email list? If so, you're experiencing what I call the "Speaker Success Gap" – and it's more common than you might think.

In this episode, I dive into the frustrating disconnect between what...

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The Keys to Emails that Increase Summit Registrations with Allison Hardy

Allison Hardy shares the top 2 mistakes summit hosts make in their emails, appealing to multiple types of buyers & the most important parts of an effective promo email.

When it comes to promoting your virtual summit, email marketing is hands-down the most effective channel for driving registrations. But are you making the most of this powerful tool? If you're not using email marketing strategically (both in your own emails and the swipe copy you hand off to speakers), you're probably leaving a lot of signups on the table.

In this episode, I'm joined by emai...

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How Jacob Leveraged Relationships & Marketing to Standout and Host a Multi 6-Figure Summit with Jacob Cass

In this episode you'll hear from Jacob Cass about how he brought his 2000 attendee goal to 23,000 attendees, how he managed that many people, the keys to his success, and more.

Making your summit stand out from the crowd isn't as easy as it used to be. But today's guest on the podcast today is proof that it's still possible, even in the highly competitive B2B space, to not just stand out, but to host a summit that totally exceeds all expectations. 

In this episode, you'll hear from Jacob Cass about how he started with an initial goal of 2000 attendees and completely ...

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Virtual Summits for Highly Sensitive Audiences

If you're targeting a highly sensitive summit audience, I'm sharing practical strategies to make your event supportive and accessible.

My goal is always to create a meaningful and engaging summit experience for attendees. But for some audiences, making that happen might require more thought and intention than others. What if your audience includes a lot of Highly Sensitive People (HSPs), neurodivergent individuals, or those navigating deep emotions like grief or trauma? How can you ensure your summit feels supportive rather ...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.