Have you ever thought about launching an offer through your summit, but then worried that it might be too "salesy"? You're not alone. From wondering how the speakers would feel about it, to how it will come across to the summit attendees, this is one of the most common concerns I hear from hosts. It's especially common in those in niches where audiences might be less marketing-savvy or more s...

Hosting a virtual summit in a creative, non-business niche might seem intimidating, but what if I told you it could actually be easier than hosting business-focused events? Today's guest is living proof that B2C summits not only work—they often outperform B2B events in every metric that matters.

I'm chatting with Hortense Maskens from Knitting with Chopsticks, a Belgian pattern designer who ...

Design might not be the first thing you think about when planning your virtual summit, but it could be the difference between thousands of registrations and disappointing turnout. After six years without covering this topic on the podcast, I knew it was time to bring in an expert who could share fresh perspectives on how visual design impacts summit success.

Today's conversation dives deep i...

This week's episode is extra special - it's episode 300! I can't believe we've made it this far, and honestly, I never thought I had that much to say about virtual summits. But here we are!

To celebrate this milestone, I decided to do something fun and let my amazing team flip the script on me. Instead of interviewing guests or sharing strategies, they got to grill me with questions about ev...

Building an engaged summit community used to be as simple as asking a daily question and watching the conversations flow. But if you've tried that approach lately, you've probably noticed it's not working like it used to. The online community landscape has completely shifted, and without an intentional strategy to engage attendees, you could easily end up with a summit community that feels li...

Have you ever pitched an expert to speak at your summit, only to discover they have no idea what a lead magnet is? Or maybe you've had speakers with massive Instagram followings who somehow don't have an email list? If so, you're experiencing what I call the "Speaker Success Gap" – and it's more common than you might think.

In this episode, I dive into the frustrating disconnect between what...

When it comes to promoting your virtual summit, email marketing is hands-down the most effective channel for driving registrations. But are you making the most of this powerful tool? If you're not using email marketing strategically (both in your own emails and the swipe copy you hand off to speakers), you're probably leaving a lot of signups on the table.

In this episode, I'm joined by emai...

Making your summit stand out from the crowd isn't as easy as it used to be. But today's guest on the podcast today is proof that it's still possible, even in the highly competitive B2B space, to not just stand out, but to host a summit that totally exceeds all expectations. 

In this episode, you'll hear from Jacob Cass about how he started with an initial goal of 2000 attendees and completely ...

My goal is always to create a meaningful and engaging summit experience for attendees. But for some audiences, making that happen might require more thought and intention than others. What if your audience includes a lot of Highly Sensitive People (HSPs), neurodivergent individuals, or those navigating deep emotions like grief or trauma? How can you ensure your summit feels supportive rather ...

I've always been honest about the work that goes into hosting a virtual summit. It's a big project for anyone, but for highly sensitive people, the pressure, visibility, and sheer number of moving parts can feel even more intense.

If you're a highly sensitive person (HSP) and you're thinking about hosting a summit, you might be wondering:

• Can I really do this without burning out?
• Will my
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