If you've been in online business for more than a couple of years, you've probably noticed the shift that's been happening recently. People are more skeptical, they need a higher level of trust before making a purchase, and they're being more selective about who they'll engage with online.

Instead of complaining about this change, I want to focus on how virtual summits can be the perfect str...

When I hosted Sell with a Summit: B2C Edition, I had someone inquire about sponsoring who I wasn't familiar with. So I started poking around his website to make sure I liked what I saw, and I found an approach to email marketing that I truly think we need more of in this space.

Today's episode is all about email marketing, and what you'll learn will carry over into every email you write movi...

Have you ever been pitched for a summit where the host asks you to pay for the opportunity to speak? It's happening more often lately, and here's my honest take: Don't walk, RUN. Run away from that opportunity.

I got fired up about this topic after being asked multiple times recently what I think when hosts charge speakers to participate in their summits. And honestly? It makes me equal part...

Have you ever thought about launching an offer through your summit, but then worried that it might be too "salesy"? You're not alone. From wondering how the speakers would feel about it, to how it will come across to the summit attendees, this is one of the most common concerns I hear from hosts. It's especially common in those in niches where audiences might be less marketing-savvy or more s...

Hosting a virtual summit in a creative, non-business niche might seem intimidating, but what if I told you it could actually be easier than hosting business-focused events? Today's guest is living proof that B2C summits not only work—they often outperform B2B events in every metric that matters.

I'm chatting with Hortense Maskens from Knitting with Chopsticks, a Belgian pattern designer who ...

Design might not be the first thing you think about when planning your virtual summit, but it could be the difference between thousands of registrations and disappointing turnout. After six years without covering this topic on the podcast, I knew it was time to bring in an expert who could share fresh perspectives on how visual design impacts summit success.

Today's conversation dives deep i...

This week's episode is extra special - it's episode 300! I can't believe we've made it this far, and honestly, I never thought I had that much to say about virtual summits. But here we are!

To celebrate this milestone, I decided to do something fun and let my amazing team flip the script on me. Instead of interviewing guests or sharing strategies, they got to grill me with questions about ev...

Building an engaged summit community used to be as simple as asking a daily question and watching the conversations flow. But if you've tried that approach lately, you've probably noticed it's not working like it used to. The online community landscape has completely shifted, and without an intentional strategy to engage attendees, you could easily end up with a summit community that feels li...

Have you ever pitched an expert to speak at your summit, only to discover they have no idea what a lead magnet is? Or maybe you've had speakers with massive Instagram followings who somehow don't have an email list? If so, you're experiencing what I call the "Speaker Success Gap" – and it's more common than you might think.

In this episode, I dive into the frustrating disconnect between what...