Ready for another marketing strategy showdown? 

In previous podcast episodes, we've compared bundles with summits and free summits with paid conferences. Today we’ll compare virtual summits to challenges! I ran one of each, just a few months apart, so the timing was perfect for doing a true head-to-head comparison.

On the surface, these strategies might look similar, but...

We're kicking off the new year with another behind-the-scenes episode after sharing my highlights and lessons learned in 2023 in the last episode -  a lot of you seem to enjoy them and they’re fun for me to make!

This time, I want to share the strategies, actions, and decisions that stand out as things that have helped to grow and sustain me or my business over the...

Can you believe it? This is our last episode of 2023! 

So, what else would I do other than reflect on how the year went and look ahead to next year?

I'm always a little hesitant to do episodes like this because some of my listeners don't care at all about these behind-the-scenes or reflection episodes. But I know some of you love it, and since it's the time of year when people are...

Have you ever noticed that it seems totally normal in the online business space for launches to leave you tired and on the brink of burnout?

I'll be honest, it's not rare for me to end up sick in the middle of my launches... and I know there's a reason for that!

But I also know that launches don't have to be like this. The truth is, launches can be luxurious and totally free from...

I know there are so many of you who want to use a summit not only to grow your business but to make an impact. 

A summit on its own, when done well, will naturally have a positive impact on those involved, but sometimes you want to take that impact even further.

I have a beautiful example of how the impact of a summit can expand beyond the event itself on the podcast this week. Hunter...

I’ve thought about doing an episode on this topic many times, but I've always shied away from it because I want to come across as helpful and as someone who delivers a ton of value. I know I have incredible programs, but I never want to go over the top to sell them, and I want you to trust me to have your best interest in mind. 

So I’m guessing you can already see why an...

Last week, I shared a behind-the-scenes of how I use this podcast for my virtual summits, and it got me thinking about how beneficial my podcast has been, both for my summits and my business as a whole. It also helped me realize that I could do better with it from a strategy standpoint.

Since I figured this topic would get the wheels turning for a lot of you who have or want to...

 I recently realized that I often recommend that people look at their past podcast guests as a starting point for finding summit speakers, and it got me thinking about just how much this podcast has a part to play in my summits!

Today I’m going to give you a little background on this podcast and break down the 6 main ways that I use it for my virtual summits. And as a little bonus,...

If you've been around a while, and especially if you're in our programs, you've heard me teach about the importance of connecting with speakers before you pitch to increase the chances that they'll say yes, promote, and turn into long-term friends and collaborators.

As much as I love sending warm pitches, I've also sent cold pitches in every virtual summit I've ever hosted. I think for most...

Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added through one event by following this incredibly powerful strategy, and I'm excited to share a guest on the podcast with you this week who can go deeper into the membership side of this strategy than I can. 

One strategy I talk with...