Virtual summits bring a powerful opportunity to make money and limited-time offers for your all-access pass can increase that impact 10 times over.

This strategy is a big part of what makes my events so successful. It helps me bring industry-standard 3-5% conversion rates to 15% or higher.

To break this down, we'll cover:

• what a limited-time offer is
• what it can look like in a summit
• why...

One of the top questions I get from first-time virtual summit hosts is how to effectively monetize.

There are endless options for how to make money through a summit, but today we'll cover the most common and widely effective ways.

We'll also cover:

• How to make money through a free virtual summit
• The most common ways to monetize
• My top recommendations for making the most money from...

 As much as I wish your virtual summit branding didn’t matter, it truly does. Learn to impress your new audience from the beginning with an easy branding process! 

There is an assumption that branding is a complex process to follow, but that couldn't be further from the truth. 

Today I've brought in Kory Woodard to break down:

• whether a summit should be branded...

As much as I wish it weren't true, visuals play a huge part in branding your virtual summit.

The way things look can be the difference between someone taking action on a social media post versus scrolling by. Or deciding that your registration page is worth reading versus closing the tab the second they see how things look.

Since visuals are worth paying attention to, today we'll cover:

• ...

In the last two posts we've done the work to identify your summit's audience and topic. Now, we'll put those pieces to use to determine your summit's positioning. 

Once you have this down, everything else will become so much easier - from attracting an audience, to writing copy, and so much more!

We'll cover:

• How your positioning ties into your audience and topic
• Positioning...

We already talked about determining the right virtual summit audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.

Your virtual summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your...

The correct audience for your virtual summit is one of the largest determining factors of your success.

It sounds simple on the surface, but it's the difference between struggling to get anyone signed up and seeing the registrations just roll in. It also has a big part to play in how excited your speakers will be to promote!

To help, let's break down why your virtual summit audience is so...

An online summit can truly transform your business. At first thought, you've probably considered the influx of revenue and email subscribers, but there's really so much more to it.

After my first summit, I was blown away by the changes my business saw afterwards. I totally didn't expect the influx of clients, the real difference I made for attendees, and the way the new relationship I...

You don't need to be a huge influencer to launch a profitable summit and I'm excited to share some proof of that with you today!

In April 2019 I hosted my third virtual summit and brought in $22,000 starting with only 1500 people on my email list. I'm going to break down all the details, including:

• What my goals were
• What I've changed since my last summit
• Highs and lows
• Lessons learned
...

There are a lot of marketing strategies that we all "need" to be doing consistently. Content creation, social media interaction, webinars, email marketing, challenges...I could go on.

There are two problems with those strategies:

1. It can take years of consistency to see results
2. You need an existing audience of a decent size for them to be effective

If you're anything like me, you want a...