Have you ever heard someone on a soapbox about how virtual summits don't work? Yeah me too.
And hosting a summit with the wrong speaker lineup is a big reason why many people come to that conclusion.
Let's talk about choosing speakers that will get both you and them results. And don't worry, it's simple!
It's tempting to pitch whoever...
An issue I've noticed with many virtual summits is the fact that you can look at a speaker lineup and everyone tends to look the same.
I'm not here to point fingers - I've been guilty of it myself and actually got called out for it by an attendee who I really appreciate now, even though I didn't at the time.
To lead this conversation, I interviewed Nichole Beiner to talk about how we can work...
Pitching speakers can bring up a lot of uncertainty. Will they say yes? What will they think of me and my event?
The truth is, pitching is a whole lot easier when you've taken a little time to connect with potential speakers first.
Today, we'll cover why I recommend making connections before pitching, whether you really have to do it, and a simple strategy for creating those connections....
You know you want to host a virtual summit. You've chosen your topic, know your goals, and now it's time to choose your speakers.
You might start brainstorming and come up with 10-15 pretty easily. But then you realize that you don't know who else would make a good fit.
This is a common struggle. It's hard to fill 20+ speaker spots with quality and diverse presenters without having to do some...
I get all kinds of doubt-filled questions from those thinking of hosting a virtual summit for the first time. One of the most popular is something like, “Can I host a virtual summit if I don't have an email list?” or "Can I host a virtual summit with a tiny email list?"
If you're wondering the same thing, you're in luck. The short answer is: no email list, no problem!
A lot can be learned from taking a look at the experiences of other business owners. In this episode, I’m so excited to go behind the scenes with Eden Fried to talk about the two successful summits she’s hosted this year.
We’ll cover the results she’s seen, the strategies that work best for her, and the differences between her two summits like pricing structure, tech...
There's a lot that goes into hosting a successful online summit. And success can look like so many things.
No matter what your goal is, there are some pieces you should always pay attention to. So in this episode, we'll go over 5 keys to a successful online summit.
Leveraging affiliates can increase your summit's sales several times over. In fact, in my first 3 summits, affiliates have been responsible for 50% or more of sales. If you're starting with a small audience, that number can be even higher.
To cover all things affiliates, I've brought in Zoe Linda to go over affiliate marketing basics, the biggest mistakes she sees, how to find good...
Tech is overwhelming, but it doesn't have to be! In this episode, we're going to talk about the tech piece of offering an all-access pass.
We'll cover what you need to consider, the most common tech choices, and how to decide which option is right for you.
Virtual summits bring a powerful opportunity to make money and limited-time offers for your all-access pass can increase that impact 10 times over.
This strategy is a big part of what makes my events so successful. It helps me bring industry-standard 3-5% conversion rates to 15% or higher.
To break this down, we'll cover:
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.