When I decided to host a paid conference, I knew it was going to be different than hosting a free summit, but I didn’t know how different it would be until getting into the weeds of the planning process.
Next week, I’m going to do a deep dive into all the differences between these two types of events, so keep an eye out for that in Episode 195. But this week, I wanted to talk about one of the areas that surprised my team and me the most, which was what went into promoting this event.
My marketing co-lead and client success coach Elli is joining me this week to talk about the differences between promoting a free vs paid event from a marketing and copywriting perspective.
Elli writes most of our copy for Summit in a Box®, and she also took the lead on marketing the conference we hosted back in August. Both of us expected that there would be differences in promoting a paid event from the beginning, but we had no idea just how different it would be.
In this episode, we dove into all the details of what surprised us about hosting a paid conference including:
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.