A lot can be learned from taking a look at the experiences of other business owners. In this episode, I’m so excited to go behind the scenes with Eden Fried to talk about the two successful summits she’s hosted this year.
We’ll cover the results she’s seen, the strategies that work best for her, and the differences between her two summits like pricing structure, tech...
There's a lot that goes into hosting a successful online summit. And success can look like so many things.
No matter what your goal is, there are some pieces you should always pay attention to. So in this episode, we'll go over 5 keys to a successful online summit.
Leveraging affiliates can increase your summit's sales several times over. In fact, in my first 3 summits, affiliates have been responsible for 50% or more of sales. If you're starting with a small audience, that number can be even higher.
Today I am so excited to be bringing on Zoe Linda to talk about using affiliates in your virtual summit.
We are going to cover things like:
Tech is overwhelming, but it doesn't have to be! In this episode, we're going to talk about the tech piece of offering an all-access pass.
Let's start with what to consider with your all-access pass. The most important thing to consider here is ...
Virtual summits bring a powerful opportunity to make money and limited-time offers for your all-access pass can increase that impact 10 times over.
This strategy is a big part of what makes my events so successful. It helps me bring industry-standard 3-5% conversion rates to 15% or higher.
To break this down, we'll cover:
One of the top questions I get from first-time virtual summit hosts is how to effectively monetize.
There are endless options for how to make money through a summit, but today we'll cover the most common and widely effective ways.
We'll also cover:
As much as I wish your virtual summit branding didn’t matter, it truly does. Learn to impress your new audience from the beginning with an easy branding process!
There is an assumption that branding is a complex process to follow, but that couldn't be further from the truth.
Today I've brought in Kory Woodard from Coded Creative to break down:
As much as I wish it weren't true, visuals play a huge part in branding your virtual summit.
The way things look can be the difference between someone taking action on a social media post versus scrolling by. Or deciding that your registration page is worth reading versus closing the tab the second they see how things look.
Since visuals are worth paying attention to, today we'll cover:
Once you have this down, everything else will become so much easier - from attracting an audience, to writing copy, and so much more!
We already talked about determining the right virtual summit audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.
Your virtual summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your client...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.