The Summit Host Hangout Podcast

Hundreds of episodes filled with real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
Get a curated playlist of episodes here!

How Virtual Summits Evolved in 2022 and What It Means For Your Next Event

No strategy works exactly the same way forever, and the same applies to virtual summits. Today I share the biggest ways I've seen virtual summits evolve in 2022.

If there’s one thing I can say for certain about 2022, it’s that this year was full of transitions. So many things changed in terms of what’s working and not working in online business this year, and I know we’re not the only ones who have been experimenting and evolving as the industry changes.

As much as I’d love to say that summits are immune to the shifts...

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B2C Virtual Summits: Behind the Scenes of the Biggest Party in the Crafting Industry with Abbi Kirsten

Snag a behind-the-scenes look at the wildly successful Cricut Craftfest Summit with Abbi Kirsten and what played the biggest role in the success of this event.

One thing that always surprises me is the assumption people often have that summits teaching people how to make money are the most successful. In my experience, while B2B summits can bring in incredible results, we tend to see higher numbers with B2C events.

Some of the most successful summits we’ve seen have been in the B2C industries, including my guest on the podcast this week. Not...

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What Results to Expect When You Launch a Proven Offer Through a Virtual Summit

In this episode, we'll talk about why expectations tend to be too high, what results to actually expect, and the true power of hosting a virtual summit.

Launching through a summit can have incredible benefits for your business, and using the momentum from your summit to launch your course, group program, or other signature offer on the back end is one of them.

I’ve shared previously why it’s so important to launch an offer that is proven following a summit rather than testing out a new offer with a summit. In this episode,...

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Why Your Offer Needs to be Proven Before Launching with a Summit

I usually reference launching a proven offer with your virtual summit, and today we're going to break down why that is and my experiences with it.

Lately, we've been talking quite a bit about using a virtual summit to launch a scalable offer, like a course membership or group coaching program. When I've been talking about those things, you might have noticed me quickly reference launching not just any offer, but a proven offer, and today, I want to break down why that is.

One of the reasons I’m so passionate about using summits to...

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Use a Lead List to Boost Virtual Summit Registrations and Sales in the DMs with Victoria Boyd

Victoria Boyd shares how she created a lead list and used Instagram DMs to build buzz, increase registrations, boost sales, and connect with her attendees.

Ready to go beyond the basics when it comes to summit promotion? I’ve shared strategies for promoting virtual summits on the podcast many times before, and this week I’ve got a more advanced strategy to share with you that can take your summit promotion to a whole new level.

I’m so excited to have my client in the Launch with a Summit Accelerator, Victoria Boyd on the...

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The Journey of Summit in a Box

For our 200th episode, I wanted to do something special to celebrate! So in this episode, I'm taking you behind the scenes of the journey of Summit in a Box.

This week marks the 200th episode of the Summit Host Hangout Podcast, and I honestly never dreamed I’d hit this milestone of 200 weekly episodes of this podcast!

I’m having a little moment of pride as I look back and think about all that has happened in the nearly 4 years of podcasting and documenting the Summit in a Box journey through these episodes. And this week, to celebrate,...

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Sell with a Summit: Course Creator Edition is BACK!

Sell with a Summit: Course Creator Edition is back for intermediate to advanced course creators who want to use a high-converting summit to scale their course sales.

Unless you’ve been around here for years, you probably don’t know that back in 2020, I co-hosted Sell with a Summit: Course Creator Edition with the wonderful Jenn Zellers of Virtual Summit Search.

You can go back to Episode 83 of the podcast to hear more details about that first run of this event, but to sum it up, when we co-hosted Sell with a Summit in 2020, I went in with...

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The 3-Part Chatbot Marketing Strategy for Virtual Summits with Nadine Anderson

Join Nadine Anderson and I as we talk through her 3-part chatbot marketing strategy for virtual summits, how to not be spammy, and other ways to use bots!

With every new marketing strategy, there’s a window of opportunity to start early and see the best results before it becomes an industry wide practice. This was true about webinars, email marketing, Facebook ads, and even websites at one point!

My guest on the podcast today is here to share about a new emerging strategy that I’ve been super curious about and had the chance to test...

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"Free Summits Attract Low-Quality Leads and Freebie Seekers"

In this sass-filled episode, I'm breaking down why you'll hear some influencers make the claim that

Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself?

First of all, this is straight-up just a rude thing to say about people interested in what you’re doing. By saying this, it classifies anyone who signs up for something free as a “low quality” person to have in your audience and,...

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From Virtual Summit Skeptic to Crushing Every Single Goal with Dominique Falla

Despite Dominique's uncertainty around her summit's potential, she stayed the course, followed our summit-hosting system, and crushed every single goal she set.

Not convinced that a virtual summit will work for your business? My guest on the podcast this week wasn’t either when she decided to host her first summit.

After hosting several popular (but not exactly the most profitable) in-person conferences, she was skeptical that hosting a summit would pay off or work for her audience. She went in with low expectations, and even a little...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.