Ready to go beyond the basics when it comes to summit promotion? I’ve shared strategies for promoting virtual summits on the podcast many times before, and this week I’ve got a more advanced strategy to share with you that can take your summit promotion to a whole new level.
I’m so excited to have my client in the Launch with a Summit Accelerator, Victoria Boyd on the podcast with me this week to share her incredible DM outreach system for generating leads on Instagram that she put to use in some really creative ways during her summit promotion period.
Victoria is a marketing consultant, lead generation expert, and host of the Lucrative Leads Summit, which we’ll be talking about in depth in this episode. We got into all the details about her DM lead generation strategy, how she used it in her most recent summit, and how it contributed to an amazing sense of community at her event.
We also talked about the process she followed to niche down her summit audience despite selling a course targeted at a more general audience, and how that made her DM outreach strategy even more effective.
This is a juicy one packed with tons of insights and practical tips, so let’s dive right in!
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.