The Summit Host Hangout Podcast

Browse hundreds of episodes to find real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
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Behind the Summit #2: My Speaker Brainstorming Process

Deciding who to pitch for your summit can either be super easy or fairly complex. I walk through my full 7-step process to decide exactly who to pitch for my event.

When it’s time to pitch your summit speakers, which approach do you take?

Do you…

  1. Send your pitches on the fly as potential speakers come to mind?
  2. Pitch the people you know will say yes and let that determine your speaker line up?
  3. Strategically plan who to pitch based on the topics you want to cover and the transformation you want to create through your summit?

...

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Behind the Summit #1: Initial Planning for the 6th Round of a Virtual Summit

In this first episode of a new series, I'm going to take you along with me as I plan and host my next virtual summit! Dive in goals, project planning, and more!

Welcome to the first part of our new behind-the-scenes series where you can come along with me as I plan for the 6th round of my original virtual summit. Instead of throwing a bunch of strategies at you each week, like I normally do, I'll walk you through everything that I've been doing in my summit planning process and make it actionable in the process.

To set the stage,...

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B2C Virtual Summits: Changing Up the Cookie-Cutter Summit Strategy with Tenae Stewart

We're used to seeing virtual summits done in a specific way. But what if those go-to strategies aren't right for your audience? Here’s how you can change it up.

You'd think that someone with a business called "Summit in a Box" might think there is one cookie-cutter way to host a summit, but that's not at all the case. The "box" is meant to make your first summit as easy as possible and to allow you to expand and customize from there.

Find a part of the process that doesn't feel good?

Think your audience will respond better to something different?

...

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B2C Virtual Summits: Higher Impact + Conversion Rates with a Sub-Niche with Samantha Radford

You've heard about the power of niching down for a virtual summit, but this host took it further and found an unserved sub-niche within a specific audience.

You've heard me say it before, and I'll say it again: A niched-down summit will make all the difference. 

I brought on Dr. Samantha Radford to talk about how she found an underserved sub-niche within an already specific audience. It made all the difference in her summit conversion rates and created an impactful event for her attendees.

She shares so much great info including:

  • how...
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B2C Virtual Summits: A Life-Changing 6-Figure Card Making Summit with Brandi Mahon

Ever doubt the success of a B2C summit? I chatted with Brandi Mahon about her Card Maker Success Summit -it shattered her goals and changed her entire industry!

When you go into a summit, it's easy to focus on the surface-level benefits like money and list growth. But what if your impact could be a whole lot wider?

What would it look like to not only change the income you expect to make each month but your entire industry?

If you've ever doubted that B2C summits can work and make an impact, this one's for you.

This week we're talking...

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B2C Virtual Summits: A Super Shareable Food Summit with Anastasia Sharova

The more shareable a virtual summit is, the better. You want your speakers to share, but what if your attendees can't help but show off what they're learning?

You probably hear about more Business-to-Business (B2B) summits because you're a business owner. But that doesn't mean that Business-to-Consumer (B2C) summits aren't happening, or that they're not creating powerful transformations for the hosts, speakers, and attendees.

In fact, I’d argue that there is even more room for a successful summit in the B2C space.

As a business owner,...

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How to Make Non-Transactional, Ick-Free Speaker Connections with Michelle Warner

It’s possible to make speaker connections without it feeling transactional, forced, or awkward. Here is a 4-step system that you can maintain in 5-minutes a day.

Networking can have a big impact on the growth and reach of your virtual summit. 

That's because, having connections to reach out to when summit planning makes the entire process flow more smoothly, specifically when it comes to creating your speaker lineup.

While, a lot of the time, reaching out to speakers can feel transactional, forced, and awkward, it's totally possible to...

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Virtual Summit Tech Q&A

This Q&A episode will cover summit tech questions like what to do with your registration page once the summit starts, making fillable worksheets, and more.

There are always a lot of questions related to summit tech. And today we're wrapping up our virtual summit tech series with a rapid-fire Q&A episode with some of the most common questions I get asked related to summit tech.

We'll cover things like:

  • what to do with your registration page once the summit starts
  • what to do with your domain if you run multiple summits
  • how to make fillable...
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Using ThriveCart for Your Summit Cart and Affiliate Management Platform

Here’s why ThriveCart is great for summits, keys to setting up your cart and affiliate management, and features to increase all-access pass conversion rates.

ThriveCart is hands-down my top recommendation for your summit's cart and affiliate management platform.

You can totally make it work with others out there, but if it's in your budget and you're looking for something new, ThriveCart will not disappoint.

Let's break it down and talk about: 

  • Why ThriveCart is a great option
  • Keys to setting up your cart and affiliate management
  • ...
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Tech for Limited-Time Offers and Price Increases for Your Virtual Summit

A virtual summit has several limited-time offers and price increases involved. Let’s break down the tools you need to make it happen and how it all works.

One of my favorite virtual summit monetization strategies is to use limited-time offers and price increases for the all-access pass.

While I know some people are opposed to “fast-action” style offers, if someone is willing to make a purchase of something before they’ve had a chance to experience the summit, I’m happy to give them a discount because of it.

So today,...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.