You ran an incredible virtual summit and have all kinds of new fans, friends, and followers on your email list. But now what?
Was your virtual summit a total "flop"? Maybe you didn't hit your registration goal, you made less revenue than you expected, or you're frustrated that your speakers didn't promote.
I know it's not fun to think about. You put in way too much work for it to be a total flop.
But what if you could turn it into a win instead?
I promise it's possible. There are two ways you can look at a "failed"...
Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible.
The connections you make with leaders in your industry can have profound effects on a summit and your business.
This week Margaux Fraise is sharing how she brought in $20k in profit in...
It's easy to get caught up in the number of followers you have, your summit registration goal, and the profit you see once your virtual summit is over. But what we often miss is the impact authenticity and connections can have in everything we do.
When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during...
One of the things that surprised me most about my first summit was how much went into the speakers.
Even the pitching alone has a ton of moving pieces and can bring up more questions than you expected. And that's just the beginning.
You might be asking yourself questions like:
In case you haven't experienced this yet for yourself, there's a pretty widespread strategy where summit hosts pitch you to speak at their summit, and then at the bottom of the pitch, they mention that you need to have 5000 people on your email list to participate.
Let's break down whether it's okay to require a certain email list size from virtual summit speakers and why.
How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm counting on two hands.
This happens because many speakers feel obligated to say "yes" to opportunities. When those opportunities aren't truly a good fit, they turn into annoying obligations that you wish you'd have turned down.
From a summit host's perspective, it's actually a good thing when a...
"I gave my speakers swipe copy and graphics to use, but they're still not sharing and I'm so frustrated with them. What else can I possibly do?"
I see a version of this question often and, unfortunately, by the time you're asking...it's too late to do a whole lot.
Even though swipe copy and graphics make the *act* of promoting easy, it doesn't make *wanting* to promote easy.
Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away.
You're dying to hear back, but just keep waiting...and waiting...and waiting. What should you do in that case? Follow-up? Assume they're not interested?
As uncomfortable as following up can be, it is 100% something you should do. You never know why someone...
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.