Have you heard that virtual summits are an entire funnel, from lead generation to launch? Most marketing strategies out there play a role in generating leads, building awareness, nurturing an existing audience, or making sales. But while each strategy serves a purpose on its own, it requires multiple different strategies combined together in order to form a...

Lately, we've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket program.

Using the momentum from your summit to launch on the backend has truly incredible results for you as the host... but what about your speakers? 

I've been asked a few times recently whether or not speakers care if you incorporate a launch into your summit:

• Do...

Hosting a virtual summit is a big project that takes a good amount of time and attention. Especially when hosting your first summit, it's not uncommon to end up feeling overwhelmed as you go through a brand new experience and do something you haven't done before.

But overwhelm doesn't have to be part of the summit planning process. Today, I have a special guest, Stacy Brookman, who...

I’m feeling a little spicy this week…but lovingly spicy, of course…because we’re going to talk about why no one signed up for your virtual summit.

If you’re someone that this has happened to, as long as you’re not sitting here blaming summits as the reason it didn’t work, the spice is not directed at you. It is fully directed at people who...

I've tried a ton of different marketing methods over the years, and while summits are hands down my favorite strategy for quickly growing an audience of high-quality leads, nurturing them, and launching all in one, there are a lot of other options out there!

One of my favorite ways to grow my audience over the years has been participating in bundles put together by other...

Virtual summits are a powerful addition to any online business. Not just as a one-time event, but as a bigger piece of your overall business strategy. Many of our most successful clients host 1-2 summits per year as their main lead generator and visibility strategy. But this week, you'll hear from our client Laurie Acker, who has made summits the foundation of her entire business. 

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One of the number one things that hold people back from hosting a virtual summit is time. A summit is a big project, and when you already have a lot on your plate, the idea of fitting in a summit on top of everything else might seem impossible.

I get asked quite a lot about how I do it all, including running 2 businesses, hosting at least 1 summit/year, and having two kids under 4 years...

After 185 episodes talking about how powerful free virtual summits are, I've got something a little different for you. This week, I’m going to surprise everyone and talk about why we are hosting our first PAID conference.

Up to this point, I’ve hosted 7 free summits and honestly never really thought I’d give paid events another try. But here we are, and we’ll...

We’ve been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program lately. People tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher-priced programs. People are skeptical that a free event can really work to sell a high-ticket program. They wonder...

Once you have a proven signature course (or membership, group program, or other scalable offer) your next goal is to get that offer in front of fresh eyes. This is the point where most course creators tend to jump on the hamster wheel of creating content and trying every lead-generation strategy out there to get new leads...and it's exhausting.

I have good news!

There is a way to...