Have you heard someone say that virtual summits don't work? I have and, as you'd probably guess, I have some pretty strong feelings about it.

In this episode, you'll hear all about those strong feelings and what I think you can do to make your summit not only profitable for you but impactful for your attendees.

Do Virtual Summits Work?

The idea for this episode came to me earlier in 2018 when...

You might have heard people say that summits are on their way out. They'll say things like, “There's too many of them. No one likes them anymore. They're not an effective way to market your business.” 

It's true that certain types of summits are on their way out, but yours doesn't have to be one of them!

In this episode we'll cover:

• why people might say that summits are on...

When thinking about promoting your summit, a lot of questions might come to mind.

In this episode, let’s cover a few of the most common questions, such as:

• When do I start promoting?
• What promo resources do I give speakers?
• What are some unique ways to promote?
• When should I expect the most sign-ups?

When to Begin Summit Promotion

The most common question is “How long before the...

Not sure how to promote your virtual summit on Pinterest? You're not alone!

We're used to promoting blog posts, podcast episodes, and other evergreen content on Pinterest, but promoting a virtual summit feels totally different.

I'm no Pinterest expert, so I've brought in Meagan Williamson to break down the amount of time you need to promote a summit on Pinterest, what the strategy should look...

Facebook ads for your summit don't have to be expensive or complicated, even if you're newer to running ads! However, it can totally seem like a big and intimidating step.

I've spent anywhere from $50 to $2500 on ads in any of my summits, but I can tell you that once you get the hang of it, it's totally worth it.

However, I'm no Facebook ads expert, so I've brought in special guest Tony Rulli...

You've done the work of preparing your online summit and now it's time to promote. 

Especially if you're starting with a smaller audience, this can feel intimidating. You want to deliver for your speakers and hit the big goals you set. Where do you even start?

I'm happy to say that the success of a virtual summit does not rely on the size of your audience. To help, today we'll cover...

If you're like me, you have no idea where to begin with sponsorships for your virtual summit. You know they can be beneficial and help bring in money to make your summit thrive and reach more attendees, but how do you approach sponsorships?

This week we're chatting with Quiana Murray about all things sponsorships.

We cover everything from:

• how to decide if you should have sponsors,
• how to...

 In this episode, Liz Wilcox is taking us behind the scenes of what it has been like to host 3 summits alongside 3 co-hosts.

We're talking about everything from how the event and offer have evolved over the years to how to help an audience not familiar with online summits understand how it all works.

I'll let Liz take it from here!

Liz’s First Virtual Summit

I started my website...

 In this episode, we have launch and conversion copywriter Elli Runkles to talk about the most important pieces of copy for your summit's registration process.

We'll cover:

• what to include on your registration page and mistakes to avoid
• emails to turn your existing list into summit attendees
• the sequence that should go out once someone registers for your event

I’ll let Elli take...

Want a virtual summit registration page that converts? Of course, you do!

What most summit hosts don't know is that it's not as easy as creating a page that says you're hosting an awesome event. Instead, you need to put just as much thought and strategy into it as you would into a sales page for a paid product.

After all, people are paying you with their time, even if the ticket is free.

With...