In this post, we covered how to determine the right audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.
Your summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your client schedule for 6 months using Instagram". I know which one I'd sign up for!
Let's walk through how to choose a profitable topic for your virtual summit.
Taking the time to get your summit topic right is so worth it. If you are successfully selling products or services, this will probably come pretty easy for you, just like the audience. But make sure your summit is solving a problem.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.