Your summit presentations might be full of great information and actionable, but do they create transformations?
In this episode with Jessica Rasdall, we go over just how transformational your presentations can be - both as a host and as a presenter.
We'll cover tips specifically for summit speakers, including:
Then, we'll move into tips for summit hosts including how to find the right summit speakers and make sure they see a return for their hard work!
I'll let Jessica take it from here!
This is probably the most important piece of the whole equation for anybody. One of the biggest reasons there is frustration for speakers is mismanaged expectations. I
Get clear on why is it that you want to speak, or why do you want to be on this podcast, or why do you want to do this collaboration. What is the reason behind this? Because they should be one of two things.
Maybe you are planning in the next year to create a digital product, launch a podcast, or have a new offering that you really want to make sure people think of you as the go-to expert. Your goal is to build credibility.
If your goal is to build credibility, you don't have to stress too much about the audience you're getting in front of, but it's that topic, right? We need to make sure that people see you as the go-to expert on your specific topic. You can't deviate on the topic.
In your business, you have products, services, or offerings and you want people to come in. You want to make conversions during your presentation.
If your goal is to make conversions, I'm going to be honest with you, the topic is not as important as much as it is the people you're speaking in front of. If your goal is to move people back into your business, speak on topics that directly connect to your offer. You can make some adjustments within your talk to tailor a topic to fit your offering. But if you're not in front of the right people, it's going to fall flat.
Before you ever go to do the interview, to record your video, to get on a stage, it doesn't matter, I need you to think about what's going to happen after your talk. You're not in the business of talking at people, you're in the business of delivering transformations.
If you stop that transformation when your talk is done, they're probably not going to get a good result, right? They're just receiving your information.
What needs to happen after your talk in order for them to get a result?
Once you have figured that out, we obviously want to create a free resource for them that they can download. That way you can get their email address, you can hold them accountable, you can start nurturing them through this and make sure they are getting that transformation, but also so that you on the back end can grow your email list, and make your money because this isn't free.
Always start by asking yourself who the audience is.
What is the reason that they would join this thing? Because if there's not a clear reason, it gets muddy, and nobody's going to be conditioned to take action. We're telling them they're going to go through this summit to learn something specific. When there is more of a focus on the training, we're preconditioning them to get a result and to want to take action.
Then from that point, the most important thing is to think about a clear path that plots out how to get from that beginning to the end. What do they need to learn along the way? That's going to give you crystal clear topics that need to be covered, and that's going to get you a transformation.
The thing that I am looking for is, is she doing her due diligence to educate her audience around what they can expect from this. If we're not clear on the transformation that they can expect, they're not going to expect to do any work, and we do need our people to do work in order to get a result.
I love when the organizer preps their speakers. Just regurgitate everything I said here, I won't be mad. But as the organizer, now that you've listened to this episode, I'm going to hold you accountable if they aren't sure of how to create that transformation.
I think it's incredible as a host if you can give them some guidance on what you've seen has worked best.
At the end of the day, I want you to remember that you are in the business of delivering transformations and if you start to think about how you can help this audience, in a smart way, that you really will see a complete transformation in the way this works for you.
You're building solid relationships, you're creating a ripple effect, and people will get results, and when people get results, they come back.
Jessica Rasdall is a Motivational Speaker, Best Selling Author, Public Speaking Strategist and the host of The Creative Speaker Podcast. She partners with small business owners to craft stories and presentations that connect with their audience and convert from the stage. Jessica has shared her story of turning her “mess into a message” for over thirteen years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and much more.
When Jessica was a freshman in college, she made a life-altering decision that resulted in the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison.
By rewriting their story, her clients are transforming what were once considered limitations into some of their greatest business assets.
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