Are people going to be excited when they see your summit pop up?
Of course we all want our audience to be pumped about our summit, but there's actually some intentional thought that goes into creating an event people want to attend.
In this episode we'll break down the main key to doing that and dive deeper into 3 specific tips to make it happen.
The key thing to a summit that people want to attend is to create an experience, not just host a boring summit. You can line up some speakers, create a quick promotion strategy and start accepting registrations, but if you don't give anyone a real reason to show up, you're going to see that in your results from the very beginning because no one's going to be excited about what you're doing.
When you open your summit for registration, you should immediately start hearing from people about how excited they are and get specific ideas from them about what piece got them the most excited. If you don't see that, you know you've missed the mark. If you don't see those registrations rolling in, if people aren't excited, there's something you need to change.
You can do everything right in the planning of the summit presentations themselves, but if there isn't a way for people to have fun during the event, they aren't going to show up and it's going to reduce your engagement.
The easiest way to create engagement is to do something fun. That's when people participate and get excited.
Having five presentations per day and doing nothing but sending an email with a schedule’s not fun. No one's excited about that. It takes a little effort and planning to create something fun, but you can do it.
For example, you could:
What can you do to add some fun and excitement to your summit? If you want your summit to be something people are excited about, incorporate some fun into your plans.
Make your summit an event people want to attend. Set it up in a way to solve a real problem that they’re facing.
People want to attend when you hit one of their pain points and offer a solution.
Maybe you help them:
Those are real problems that people are facing, that they want solutions to and that you can offer solutions to. When someone sees a free solution to a problem they're facing, it's something they're going to be excited to attend.
The last way to create an engaging event that people want to attend is to do something different. This industry is growing, and I don't think that's a bad thing.
One way to stand out, apart from your specific niche and topic, is to do something different.
Find a way to do something different. Some unique examples are:
These are just little details that might catch the attention of someone who was mildly interested before, but a lot of these ideas also boost that fun factor.
None of these things are difficult but do take some intentional thought and planning. Brainstorm how you can make your event something people will want to attend and be excited about.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.