With every new marketing strategy, there’s a window of opportunity to start early and see the best results before it becomes an industry wide practice. This was true about webinars, email marketing, Facebook ads, and even websites at one point!

My guest on the podcast today is here to share about a new emerging strategy that I’ve been super curious about and had the chance to test...

Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself?

First of all, this is straight-up just a rude thing to say about people interested in what you’re doing. By saying this, it classifies anyone who signs up for something free as a “low quality” person to have in your audience and,...

Not convinced that a virtual summit will work for your business? My guest on the podcast this week wasn’t either when she decided to host her first summit.

After hosting several popular (but not exactly the most profitable) in-person conferences, she was skeptical that hosting a summit would pay off or work for her audience. She went in with low expectations, and even a little...

As a virtual summit strategist who teaches FREE summits, I get asked often about the difference between running free vs paid virtual events. 

Until recently, I didn’t have a great answer to these questions. I was able to share guesses, but I wasn’t comfortable giving too many opinions on paid conferences since I didn’t have my own experience with them. 

Now, after...

When I decided to host a paid conference, I knew it was going to be different than hosting a free summit, but I didn’t know how different it would be until getting into the weeds of the planning process.

Next week, I’m going to do a deep dive into all the differences between these two types of events, so keep an eye out for that in Episode 195. But this week, I wanted to talk...

No matter what audience your business serves, you've probably run into questions around whether or not a summit is a good idea or would work for your specific niche.

Will they like what I created? Will they be mad that I'm trying to make money while I help them? Will they buy my all-access pass?

For more budget-conscious audiences, these questions can be enough to make you wonder whether a...

Because I teach about summits, many people assume that none of the normal mindset issues that tend to come up with summits apply to me, but that is so not the case!

I’ve talked about some of my mindset challenges before, like my story of self-doubt leading up to my first summit and also when I shared fears I had throughout the process with my first summit. But the truth is, I...

Hosting a virtual summit is a powerful way to connect with peers that can lead to powerful collaborations, opportunities, and friendships down the road.

The connections you make with other business owners can be incredibly powerful and benefit your business in so many ways. Collaborating with 20+ experts in your industry by hosting a summit is an incredible way to quickly grow your network,...

Have you heard that virtual summits are an entire funnel, from lead generation to launch? Most marketing strategies out there play a role in generating leads, building awareness, nurturing an existing audience, or making sales. But while each strategy serves a purpose on its own, it requires multiple different strategies combined together in order to form a...

Lately, we've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket program.

Using the momentum from your summit to launch on the backend has truly incredible results for you as the host... but what about your speakers? 

I've been asked a few times recently whether or not speakers care if you incorporate a launch into your summit:

• Do...