In this episode, we're wrapping up our branding series by chatting with Kory Woodard from Coded Creative to talk all about branding an online summit.
I’m so excited to share this episode with you because going in, I expected that by talking with a designer about branding we were going to get a complex process to follow. But I’m SO excited that Kory is the designer I chose to...
Visuals play a huge part in branding your virtual summit. In this episode we'll cover mistakes to avoid with your visuals, individual visual elements you'll need, and resources to make it easy.
In the last two episodes, we've identified your summit's audience and topic. Now, we'll put those things to use to determine your summit's positioning.
We'll cover how your positioning ties into your audience and topic, positioning mistakes to avoid, how to position your summit, and where that positioning will show up.
We already talked about determining the right virtual summit audience to create a virtual summit for. Now, it's time to take that audience and craft a profitable summit topic just for them.
Your virtual summit topic is just as important as the audience. For example, if you're a wedding planner, would you rather attend a summit about "growing your business" or "booking out your client...
The correct audience for your virtual summit is one of the largest determining factors of your success.
It sounds simple on the surface, but it's the difference between struggling to get anyone signed up and seeing the registrations just roll in. It also has a big part to play in how excited your speakers will be to promote!
To help, let's break down why your virtual summit audience is so...
An online summit can truly transform your business. At first thought, you've probably considered the influx of revenue and email subscribers, but there's really so much more to it.
After my first summit, I was blown away by the changes my business saw afterwards. I totally didn't expect the influx of clients, the real difference I made for attendees, and the way the new relationship I...
You don't need to be a huge influencer to launch a profitable summit and I'm excited to share some proof of that with you today!
In April 2019 I hosted my third virtual summit and brought in $22,000 starting with only 1500 people on my email list. I'm going to break down all the details, including:
There are a lot of marketing strategies that we all "need" to be doing consistently. Content creation, social media interaction, webinars, email marketing, challenges...I could go on.
There are two problems with those strategies:
If you're anything like me, you want a...
We’ve reached part 3 in the ‘How to Plan An Online Summit’ series! Part 1 was all about determining your niche, topic, and offer, while Part 2 covered all things summit speakers. If you haven’t had the chance to read those just yet, take a second to review those before moving forward. Trust me, you are going to want to stick to the order of this series!
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.