The Summit Host Hangout Podcast

Hundreds of episodes filled with real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
Get a curated playlist of episodes here!

Use a Quiz to Increase Virtual Summit Engagement and Attendee Results with Jenn Zellers

Here’s how to use a simple quiz to segment your virtual summit presentations and increase attendee engagement and results. Plus, they’re just plain fun!

If you host a summit with even as few as 10 presentations, anyone who watches them all is going to wind up overwhelmed, frustrated, and feeling like they can't succeed.

Instead, show your attendees how to choose presentations that will get them the biggest return for their unique situation. One way to encourage this is to create a quiz to help each attendee narrow down to the best...

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Add a Physical Element to Your Virtual Summit with a Custom Box with Mark Stern

Custom boxes are a powerful way to create an incredible experience and increase engagement for your virtual summit attendees by combining physical with digital.

You can create an incredible digital experience through a virtual summit, but have you considered what it would look like to bring a physical element into the mix?

I don't recommend that everyone creates a big custom box for a virtual summit, but creating something smaller, that's designed to complement and enhance the experience of your event, can go a long way.

To walk you through how...

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The Best-Kept Secret to Virtual Summit Engagement with Jordan Aspen

When is the last time you thought outside the box to get your audience to engage with you? Here’s the best-kept secret in increasing your virtual summit engagement.

When is the last time you thought outside-the-box to go above and beyond in getting your audience to engage with you and your brand? 

A summit that isn't engaging means it's less likely anyone will stay interested long enough to get a real transformation. That's why I encourage you to get creative with how you keep your summit attendees engaged.

Today, Jodan Aspen from ...

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The 5 Big Steps in Starting to Plan Your Profitable Virtual Summit

Anyone can decide to host a virtual summit, but that doesn’t mean it will work. Let’s cover the 5 steps you need to take to plan your profitable virtual summit.

Anyone can wake up one day and decide to host a summit. They can randomly decide where to start, take off with no real direction, and put an insane amount of hours into an event that totally flops.

And...I kinda don’t want that to be you.

The steps we’re going to talk about in today’s episode are the steps you need to start your work toward an event that is actually going to...

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Working with Virtual Summit Sponsors with Anchen le Roux

Anchen le Roux is joining us to share how she saw a 16% all-access pass conversion rate with her virtual summit and more than doubled that revenue with sponsors.

Sponsorships are an incredible way to cover summit expenses, provide extra resources for attendees, and add some great social proof to your event. 

But, I get it. Pursing sponsors can be intimidating and feel out of reach for many first-time summit hosts. I'm excited to tell you that it's totally possible!

To help, I brought in Anchen of Simply Digital Design...

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Behind the Scenes of My March 2021 Virtual Summit

Note: The audio-version of this breakdown has some under-reported numbers, as I didn't realize ThriveCart reported net profit, rather than gross. The total revenue + profit below are updated to the correct numbers.

Get a behind-the-scenes look at my biggest virtual summit yet and see a breakdown of the setup, exact numbers, and key lessons learned.

It’s surreal to look back on a summit after months of planning, obsessing over the details, and getting pulled into the excitement of summit week…and then...

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How to Be a Good Virtual Summit Speaker

Adding speaking to your visibility plan? Here’s what to avoid as a summit speaker, what summit hosts really want, and how to make the process easy on yourself.

So you want to get out there and be visible?  If speaking at virtual summits is part of your visibility plan, it's time to make yourself into a good virtual summit speaker.

Being a good summit speaker will ensure that hosts ask you to come back to their events, refer you to other hosts, and it will make the process easier and more beneficial for you too!

To help, let's talk about...

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Should I Share the Full Attendee List with Virtual Summit Speakers?

We all want our speakers to benefit, but how? Today, we'll break down whether or not you should share the full attendee list with virtual summit speakers.

It used to be standard for virtual summit hosts to share the full attendee list with all of the speakers. But with GDPR, all the privacy rules, and modern marketing tactics, what’s the right answer?

A Quick History of Virtual Summits

Back when summits first started it was standard to share the full attendee list with all your speakers. In fact, back then, it was the biggest reason that...

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4 Mistakes to Avoid When Pitching Virtual Summit Speakers

We all know a bad pitch when we see it, but do you feel confident in your pitches? Let’s cover 4 mistakes to avoid when pitching virtual summit speakers.

Bad speaker pitches are giving virtual summits a gross vibe. As long as bad speaker pitches keep going out, we'll have more and more people thinking poorly about virtual summits. 

We all know how amazing a summit can be!

I really want to help turn this mindset around, so let's cover the 4 mistakes to avoid when pitching virtual summit speakers and turn a "gross, heck no" into a...

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Can I Host a Virtual Summit in Less Than 90 Days?

Can I host a virtual summit in less than 90 days? Let’s cover why a 90-day timeline is recommended and what you can do if you really need to do it faster.

I know what it's like to get a big idea and want to do it, like, yesterday. For a lot of business owners, a virtual summit is one of those big ideas.

With that initial excitement comes disappointment when they hear that I recommend a 90-day timeline for planning and launching a summit.

From there, I tend to hear, "Well...can I host a virtual summit in less than 90 days?"

Let's break that...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.