You Don't Have to Create a New Course for a Record-Breaking Launch
If you're a course creator who feels stuck in an endless cycle of launching new offers just to hit your revenue goals, this episode is for you. The pressure to constantly create something new is exhausting. But the good news is, that pressure is also completely unnecessary.
I recently surveyed my audience of course creators and was shocked by how many of you believe you need to keep launching new courses to see the results you want. Here's what I want you to know: You don't have to be on this hamster wheel. There's a better way to have record-breaking launches without creating new offers constantly.
Listen to the episode
The Problem with Constant Course Creation
When we launched Challenges That Make Bank in January 2024, it was our first new course since launching Summit in a Box® in 2020. That's four years with just one core offer. And you know what? We kept making high six figures annually during that time.
The Challenges That Make Bank launch brought in $60,000 through a simple webinar and email sequence. Those results were incredible, but the work that went into creating that course? I absolutely underestimated it. I did a pre-launch where the first couple modules were available, then promised a new module every two weeks. Sticking to that timeline was brutal.
I do not want to do that again for a very long time.
Why This Cycle Hurts Your Business
The constant "create and launch" cycle creates multiple problems:
- It's exhausting. The amount of work required to create a quality course is massive. Doing this over and over will burn you out.
- Good ideas are hard to come by. The truly great course ideas that get exceptional results aren't easy to find. And the more different courses you create, the more you dilute your message.
- You're wasting existing assets. When you only focus on that first launch, you're letting incredible content waste away on your virtual shelf. That course could be making an impact for so many more people.
Most course creators simply don't know what to do to keep sales coming in for their existing offers after that initial launch excitement wears off.
The Solution: Host a Virtual Summit!
A virtual summit will bring in thousands of targeted leads who haven't heard about your course before. It gets them engaged, helps them know and trust you, and helps them make progress during the event. This naturally leads them to want more help from you in your course.
Plus, a summit gives your existing audience a fresh angle. People who have been in your audience for years - who seemed uninterested in your course before - will suddenly see it differently and buy. You'll see people who've been on your list forever finally converting.
This is how you get another big launch of a program you didn't have to create from scratch.
My Sustainable Business Model
I've only created two new courses in the last five years. Yes, I introduced a group program somewhere in there too, but I make high six figures per year without launching a new program every month or quarter.
I just know how to bring new people in and re-engage the people I already have to continue making an impact with the really great offers I've already created... and I want that for you too!
Two Ways I Can Help You Do This
Option 1: Launch with a Summit Accelerator
This is our high-touch, high-support program where we walk you through exactly how to do this step-by-step. You'll get coaching, templates, strategy, and everything you need to make it happen.
You can DM me "ACCELERATOR" on Instagram to chat about it, or go straight to the application page to submit your application. You'll get immediate access to our framework training, and we can chat from there if it sounds like a good fit. We only accept people we know we can get good results for, so there's no obligation - just a conversation.
Option 2: Record Breaking Launch Summit (FREE)
Starting next week, I'm hosting an all-new summit, sharing strategies for hitting record-breaking launches without constantly launching new offers. There are so many fun strategies covered in this event, and I'm obsessed with the lineup.
My hope is that you'll find strategies you already use in your business that you can refine based on what's shared. A lot of these strategies have changed drastically in the last couple years, and I challenged our speakers to share what's relevant and working right now.
Throughout the event, I'll be there helping you get started on your own record-breaking, high-converting virtual summit.
Get your free ticket, and keep an eye out after registration for a special offer on our Launch Multiplier Toolkit all-access pass.
You Can Build a Sustainable Business
If you've been stuck in the cycle of creating offer after offer, I hope this episode gave you hope. You can create a much more sustainable business model that serves people through your existing offers on a deeper and longer-term level.
You don't need to keep creating to keep growing. You just need the right strategy to re-launch what you've already built.
Resources
- The Record-Breaking Launch Summit - Get your free ticket!
- Episode 306: How Virtual Summits Build Trust in a Skeptical Market
- Summit Host Hangout® Facebook group
- Launch with a Summit Accelerator®
- 6-Figure Summits Workshop Bundle
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5-Minute Virtual Summit Roadmap
The 5-Minute Summit Roadmap leads you through the 7 essential questions that will guide the rest of your summit planning process and help you finally start making meaningful progress toward a profitable event.