What to do with your summit website after the summit is over

Here’s a simple strategy that benefits your business and gives people who land on your virtual summit website a great experience once the event is over.

Your summit is over, but what does that mean for your summit website?

You certainly don't want to just leave things as they are, so let's cover a simple strategy that benefits your business and gives people who land on your website a great experience once the event is over.

Mistakes with your summit website after the summit

Do not take the website down. I think it’s a big mistake. People do that every once in a while, and I feel it’s just missing out on an opportunity for you and not serving the people who end up on the summit site. They came there for a reason. 

The next mistake is leaving your normal registration page up. After the summit is over, don’t let it sit there with your registration form for a month or two. We want something special for them. Instead have some sort of next step.

You are missing out on an opportunity to grow your business the way you want if you don’t have a plan for the website after the summit. That’s not a great experience for someone who came to that website for a reason. 

Recommendations for your summit website

Put up a coming soon page or some kind of special page in place of the registration page. Your summit’s homepage should be a coming soon page or something similar. It can be super simple. You don’t even have to have so much text that they need to scroll! 

What the page should say:

  • Tell them that the summit is over
  • If you are doing the summit again, give a general time frame of when it will be
  • Prompt them to sign up for the waitlist
  • Give them a call-to-action after they join the waitlist
  • Call-to-action can be to purchase replays from last time
  • Mention the replays on the waitlist page
  • An optional call-to-action to follow on social media or a freebie

It’s a great opportunity to earn a little extra by selling the replays on your waitlist page.

Benefits of a coming soon page

If you decide to host the summit again, it’s really nice to have a list of people who already said they’re interested. You have that list when they sign up for the waitlist. It gives the opportunity to grab replays from the last live event, and it gives you the opportunity to make money. It’s a better experience than having nothing useful for them. 

Decide your call-to-action for the waitlist

The main call-to-action should be to grab the replays from the last summit. They came to your summit website because they are interested in the summit, so it's natural they would be interested in the replays from your last event. 

If you don’t or can’t sell your replays, other ideas are to:

  1. Give them a sign-up.
  2. Give them a freebie or tripwire product that leads into your funnel.
  3. Have them listen to your podcast
  4. Direct them to your Facebook group
  5. Have them follow you on social media

Action steps

Your action steps for this week are to decide what your call-to-action is going to be after your summit is over and to get that coming soon page put into action. If your summit isn’t over yet, draft or at least think about what you’re going to put on that page.

Resources

 

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Here’s a simple strategy that benefits your business and gives people who land on your virtual summit website a great experience once the event is over.Here’s a simple strategy that benefits your business and gives people who land on your virtual summit website a great experience once the event is over.
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