When is the last time you thought outside-the-box to go above and beyond in getting your audience to engage with you and your brand?
A summit that isn't engaging means it's less likely anyone will stay interested long enough to get a real transformation. That's why I encourage you to get creative with how you keep your summit attendees engaged.
Today, Jodan Aspen from Civilized Animal Productions is going to share what she sees as the best-kept secret in increasing your summit engagement.
And the best part? You don't have to add anything to your to-do list! Tweak the way you're already doing things to see your results skyrocket.
I'll let Jordan take it from here!
2020 was experimental for me and we launched a summit for parents as a passion project. We didn't serve that audience specifically at that time, but we put together a summit for parents who didn't know what they were doing for their schooling in the fall - because in 2020 no one knew what to do.
I was homeschooled and I had a bunch of contacts who encouraged homeschooling. We pulled together a bunch of people, both homeschoolers and non-homeschoolers, and talked about ways to work together with your kids, in whatever way they were schooling.
This was wonderfully successful and helped a lot of people out. Because of that success, we were excited to have a second summit before the end of the year. But of course, it was 2020, so it was all about the curveballs, both good and bad. We did more experimentation with that second summit that served more of the audience that we'd been used to serving, which is entrepreneurs. However, it didn't go quite as well.
It wasn't ultimately a failure because we had amazing engagement with the people who were there. There's so much that we're still dissecting there and going through what went on, but the biggest experiment that we tried was using this new tool VideoAsk.
VideoAsk (affiliate) is a tool that lets you easily interact face-to-face with your audience with short videos. It can be used to increase engagement, get leads, create quizzes, get feedback, collect testimonials, and more.
VideoAsk’s vision is that the best interface is your face. With VideoAsk, we can send out our message whenever we want, and attendees can check it and send a response whenever they want.
A few key features are things like:
Overall, once we found VideoAsk, we decided not to rely on a Facebook group to build engagement for our second summit and used this tool instead. Both with our speakers and attendees.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.