021: Having Happy And Engaged Summit Speakers

summit speakers Oct 17, 2019

Your speakers are a huge part of the success of your virtual summit. As you’ll find after running your first summit, the more engaged your speakers are, the more engaged your attendees will be.

And, taking it a step further, the more engaged attendees are, the more signups you’ll get, the more sales you’ll make, and the bigger impact you’ll make.

With that being said, if you can't keep your speakers happy, your attendees aren’t going to have a positive experience, and your whole summit is going to suffer.

So in this episode, we’ll talk about how to get happy and engaged speakers for your virtual summit.

Transcript

Your speakers are a huge part of the success of your virtual summit. As you’ll find after running your first summit, the more engaged your speakers are, the more engaged your attendees will be.

And, taking it a step further, the more engaged attendees are, the more signups you’ll get, the more sales you’ll make, and the bigger impact you’ll make.

With that being said, if you can't keep your speakers happy, your attendees aren’t going to have a positive experience, and your whole summit is going to suffer. So today, we’ll talk about how to get happy and engaged speakers for your virtual summit.

Help them understand your cause

The most powerful way to keep your speakers happy and engaged is to help them understand and value your cause.

When you reach out to potential speakers, explain why you're hosting your specific summit and what kind of impact you want to make. Highlight the part they will play in making that impact.

Let them know that they are part of the difference you’ll make for your attendees. This will make them more excited to be a part of your event than they would be otherwise.

Give frequent updates

Next, keep your speakers updated throughout the entire event, including the promotion period.

Let them know how sales are doing, how many sign-ups you’re getting, and the reactions attendees are having.

I like to do a weekly update in my speaker Facebook group every Friday; sharing exact numbers, things I think we can improve, things that are going well, and even fun quotes from excited attendees.

Doing this helps make speakers know that they're an important part of the event and not just someone being used to get extra sign-ups.

Provide helpful resources

Give your speakers absolutely everything they’ll need to do their job well. This is going to keep them happy and prevent them from getting overwhelmed. 

This includes things like:

  • Graphics for promoting
  • Social media swipe copy
  • Email swipe copy
  • To-do list with due dates
  • Slide templates
  • Workbook templates

Providing these resources and presenting them in a way that makes them easy to use will cut down on the overwhelm your speakers feel once they start preparing for the summit. The easier you can make it, the better. 

Show them off

Another way to keep your speakers happy is to feature them throughout the summit.

Your speakers are a great way to increase how many people you reach, but they should be able to benefit from that audience as well.

To show off your speakers, feature them on your website. I like to feature my speakers on the Registration page and a separate Speaker page that includes their:

  • headshot
  • bio, and
  • links to their website

You could also feature them on your social media platforms.

For example, you could talk about one speaker per day on Instagram along with a little information about them. You could then encourage your followers to check them out.

You can allow speakers to go live in your attendee Facebook group to introduce themselves and make connections.

Featuring your speakers will help them feel like they're benefiting from being a part of your summit and having a great opportunity to get new leads.

Make sure they benefit

Along with that last point, make sure your speakers are getting something in return for their presentation.

You reach out to your speakers, expecting them to share with their audience. You expect them to deliver a value-packed presentation without a heavy pitch. For that to make sense for them, you need to make sure that they’re benefiting in some way.

The easiest way to do this is to make sure that you’re reaching out to speakers who can benefit from your summit's audience. Choose speakers who have a similar niche so they can get in front of people who might buy from them.

Other ways your speakers can benefit through your summit will depend on their experience. You don’t necessarily have to pay speakers but influencers will expect it. If you reach out and pitch somebody without offering a payment, make sure you have a plan of what you’ll do if they request it.

Many speakers will be happy to take part in your summit in return for affiliate commissions, maybe part of an email list, and a way to get their name out. But more experienced speakers will want and will deserve a payment.

For my past summits, I've given my speakers anywhere from 40% to 60% affiliate commissions. (If you want to learn more about working with affiliates for your summit, take a look at Zoe Linda's free affiliate program checklist here.)

I also give my speakers the email list of anyone who signs up for the workbook for their presentation and I make sure they know that this is a summit for a specific niche that will benefit their business.

The more your summit benefits each speaker’s business, the more likely you are to get a ‘yes’ from that person and keep them happy throughout the process.

How can you keep your speakers happy?

Your speakers are a huge part of your summit and have a big part to play in the level of success you’ll see. But remember, it's not all about you and your success. It's about the success of your speakers and your attendees as well.

The more happy and engaged your speakers are, the better return they’ll see and the better experience your audience is going to have.

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