Want to get hundreds or thousands of leads for your offer without spending a ton on ads or waiting years for organic traffic? A summit is an incredible option.
It's common to decide to host a virtual summit and only think as far as the immediate list growth and all-access pass revenue. But what a lot of hosts miss is the opportunity to treat their summit as a full funnel.
To help, Dama Jue is here to share how virtual summits are full funnels in disguise.
By the end of this post, you'll...
I’ll let Dama take it from here!
Someone once asked me, “Where does the virtual summit even fit into your funnel?” My answer was: it is your funnel!
The simplest explanation of a funnel is a website where there’s a singular goal; to buy an offer or sign up for something.
Think of a funnel like an open house. There's food, music, and it’s welcoming and inviting. You either come in through the door to find out what’s inside or you don’t go in at all.
On the other hand, a regular website has a million options. There are pages about the company, their services, a blog page, and more.
While you build a website to give people options, you build a funnel to direct them to do one thing and you’re going to do everything you can to convince them to walk through that door.
A virtual summit is like that. At first, you convince them to sign up for the summit. You tell them about the transformation you can offer and how all the speakers are there to solve their problem. You just want them to join. Maybe they pick up an all-access pass as well, but the singular goal, in the beginning, is to get them into the summit.
While a summit can make money right away, focus on the next step on your value ladder and how the attendees can work with you after the summit.
A summit should be part of your value ladder to get people introduced to you and your company. It's more powerful than a freebie that someone will grab and then unsubscribe from. Instead, a summit quickly shows you as the authority, displays your values, and builds the know-like-trust factor.
If you want your summit to work, look at your overall strategy and how you’re going to tailor it to meet your goals. A summit can be one of many things but it’s only going to serve you and feel successful if it meets the goals and objectives that you hope for.
Examples of goals you set for your summit could be:
It’s important to have a clear idea of what you want your summit to accomplish. Success to you might not be success to someone else, so set your own individual goals and be specific with them.
I am a digital marketer who helps business owners build a profitable and impactful online presence through strategic funnels that take buyers from Pinterest to Purchase. While volunteering in Central America, I turned my tech, marketing, and financial background into a business that's helped dozens of clients grow their business' impact and bottom line.
As a certified funnel strategist, I help you build a funnel that is uniquely you and helps you change lives with your knowledge, experience, and expert guidance while earning 6-fig online in the process.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.