The week that your virtual summit is actually happening can feel crazy. You might even find that it flies by, leaving you wondering what in the world just happened.
To help, we'll cover exactly what to expect the week of your summit. We'll talk about everything from registration and sales patterns to the hours you'll be working and more.
The week that your summit is live, plan for putting in some extra hours. That may mean someone else cooks, orders in meals, or does extra childcare. It most certainly means that YOUR schedule is clear.
What you can expect:
Even if you've done your planning correctly and have all the important work done before your summit begins, you'll be "on" much more than you're used to during the week of the event. Because of that, don't be surprised if you find yourself a bit exhausted by the end of it. Build in some time to relax, reflect, and regroup once it's all done.
Day 1 of your virtual summit will likely be one of your biggest registration days. Speakers will share one last time, attendees will share how excited they are, and people who wait until the last minute to sign up for things will jump in.
While I'm often asked if you should disable registrations once the event starts, doing this will cause you to miss out on a ton of registrations and sales.
Instead, leave registration open until the all-access pass cart closes. Attendees who sign up late may want access to the videos that they missed and have to buy the all-access pass to get that.
If you can outsource your inbox, do it! Have someone else field the questions and emails with the help of canned responses you create. Let them tell you when something needs your attention so you can focus on other tasks.
The most common questions are:
For the most part, everyone means well and is just excited about the event. Keep this in mind if you're managing your own inbox and find yourself answering the same questions repeatedly, even when the answers are clearly listed elsewhere.
Also, take repeated questions as an opportunity to make improvements. For example:
If you do find that summit week is stressful or you run into tech glitches, it's totally okay. We had a huge tech glitch in my 4th summit, but our attendees were extremely understanding once we communicated the issue to them and we still came out with $60,000 in revenue.
A few of my top tips to reduce stress and tech issues include:
Remember, summit week is a little crazy for everyone and that's okay. You are taking on a lot to manage hundreds or thousands of attendees, a group of speakers, and all kinds of new tech. You can do it!
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.