Blog - How to Host a Virtual Summit

The Summit Host Hangout® Podcast

Hundreds of episodes filled with real stories, real strategies, and real numbers to help you make your virtual summit (and the launch that follows) as streamlined and profitable as possible.
Get a curated playlist of episodes here!

Specific Positioning, a Creative Speaker Search, & 6000 Registrations with Natayle Brown

How specific positioning and a creative speaker search helped Natayle Brown land 6,000 virtual summit registrations.

There's a moment in almost every summit where something doesn't go to plan. For Natayle Brown, it was watching her first, second, and third rounds of speakers commit to other summits happening at the same time as hers.

She thought about throwing in the towel, but decided to keep going and persisted to fill her speaker line up. It all ended up being worth it in the end when she hosted her fir...

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Give Back, Fill Your Cup, and Add 10K to Your List with Kelly Rossouw

First-time summit host Kelly Rossouw shares how she hit 10K registrations, raised $6K for charity, and grew her list with a virtual summit.

Every so often I get to sit down with a client and hear a first-summit story that makes me want to grab a notebook. This is one of those episodes!

Kelly Rossouw is a Cricut and crafting creator who has been making YouTube videos for years, sharing hundreds of free tutorials with a community that spans multiple continents.

In this conversation, Kelly walks me through why she waited until she...

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The Biggest Mistake Repeat Summit Hosts Make That Can Cost You Thousands

Hosted a summit before? Discover the #1 mistake repeat summit hosts make and 3 fixes that drive growth from one event to the next.

If you've hosted a summit before and you're gearing up to run it again, I want to ask you something first: what's your plan for making it bigger and better this time?

For a lot of repeat summit hosts, the honest answer is some version of, "I'm just going to run it again. It'll naturally do better." But that assumption is the single biggest mistake I see repeat summit hosts make! And I've wat...

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The Best Memberships to Launch with a Virtual Summit

Wondering if a summit will work for your membership? Find out which types of memberships see the best results when launched with a virtual summit.

Summits and memberships are one of my absolute favorite pairings, and I've talked about how incredibly they work together many times. We have a whole playlist of episodes going over how this works, but in this episode, I'm taking it a layer deeper than just saying "yes, summits work for memberships!" Today we're getting into the types of memberships that we see work particularly well with sum...

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The Two Types of Businesses Built for Six-Figure Summits

Discover the two business models that generate six-figure virtual summits and learn which category fits your business best for maximum summit revenue.

After nearly 10 years in business and analyzing the results of hundreds of summits, I finally noticed a pattern that the most successful summits I've seen have in common - and once I saw it, I couldn't unsee it! 

What separates the summits that do okay from the ones that absolutely take off and hit six or even multiple six figures? It's not just audience size. It's not just strategy.

It com...

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Building a Virtual Summit Based Business to Sell with Dr. Destini Copp

Hear how Dr. Destini Copp built Hobby Scool from a vacation domain purchase into a sellable virtual summit business with a $1M exit strategy.

When you think about the potential benefits of hosting a summit, the main thing people tend to think of are the list growth, momentum, and immediate revenue. But what if your summit could break you into brand new niches and be a big part of making your brand a sellable product? That's exactly what my guest today is doing, and I'm so excited for you to hear her story!

Dr. Destini Copp bou

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How My Tiny Summit Turned Into 6-Figures in Revenue

Learn how I generated 6-figure revenue from a small virtual summit with just 1,600 attendees through strategic positioning and proven strategies.

It's been a while since the last time I shared my summit results on the podcast, but today I'm breaking my own rule and sharing numbers from my last virtual summit! I stopped sharing our summit results on the podcast a few years ago, because the pressure of knowing I'd have to debrief everything publicly was creating so much anxiety leading up to events. But I want to share this story wit

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Proof That B2B Summits Still Work in 2025

Learn why B2B virtual summits still work in 2025 and the key strategies needed for success. Krista shares how she doubled her summit revenue despite industry challenges.

The online business world feels... kind of weird right now. Evergreen funnels are quieter, launches are smaller, and there's this general uncertainty about what actually works anymore. If you're running a B2B business and wondering whether virtual summits are still worth your time and energy, I have some very encouraging news to share with you.

I'm recording this fresh off hostin

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Growing a 260-Member Community Through Summits in a Non-Techy Niche with Hortense Maskens

Hortense Maskens shares how she built a 260-member community through virtual summits designed for non-techy knitting and crochet audiences.

Hosting a virtual summit in a creative, non-business niche might seem intimidating, but what if I told you it could actually be easier than hosting business-focused events? Today's guest is living proof that B2C summits not only work—they often outperform B2B events in every metric that matters.

I'm chatting with Hortense Maskens from Knitting with Chopsticks, a Belgian pattern designer who ...

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Thought Process, Experiments, and Strategy Behind Our Upcoming Virtual Summit

I'm sharing the strategy behind my upcoming event, results I'm expecting, how I'm tying in our offers, the purpose behind bringing in a partner, and more.

We're working on our next summit and for the first time ever, we're hosting a summit for membership site owners! I always want my events to go well, but I also use them as a chance to experiment with new strategies to see what's working NOW in the virtual summit space.

And this time, I'm doing something new and taking you behind the scenes of an event we haven't even hosted yet!  This is a f...

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Free: Virtual Summit Prep Timeline

Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.