There are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it, aligns with YOUR values. This week we're talking about the membership business model, and how you can create and grow a membership driven by your values. 

I chatted with membership expert Lisa Princic of Scaling Deep and she shared:

• what it means to grow an...

You'd think that someone with a business called "Summit in a Box" might think there is one cookie-cutter way to host a summit, but that's not at all the case. The "box" is meant to make your first summit as easy as possible and to allow you to expand and customize from there.

Find a part of the process that doesn't feel good?

Think your audience will respond better to something different?

You've heard me say it before, and I'll say it again: A niched-down summit will make all the difference. 

I brought on Dr. Samantha Radford to talk about how she found an underserved sub-niche within an already specific audience. It made all the difference in her summit conversion rates and created an impactful event for her attendees.

She shares so much great info including:

• how she fou
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When you go into a summit, it's easy to focus on the surface-level benefits like money and list growth. But what if your impact could be a whole lot wider?

What would it look like to not only change the income you expect to make each month but your entire industry?

If you've ever doubted that B2C summits can work and make an impact, this one's for you.

This week we're talking with Brandi ...

You probably hear about more Business-to-Business (B2B) summits because you're a business owner. But that doesn't mean that Business-to-Consumer (B2C) summits aren't happening, or that they're not creating powerful transformations for the hosts, speakers, and attendees.

In fact, I’d argue that there is even more room for a successful summit in the B2C space.

As a business owner, you’re prob...

Networking can have a big impact on the growth and reach of your virtual summit. 

That's because, having connections to reach out to when summit planning makes the entire process flow more smoothly, specifically when it comes to creating your speaker lineup.

While, a lot of the time, reaching out to speakers can feel transactional, forced, and awkward, it's totally possible to create a line...

You've probably seen a virtual summit offer MP3 recordings as a part of the all-access pass. The thing is, MP3s aren't easy to keep track of and listen to for most people.

I was talking about this on Instagram stories a while back and Lindsay from Hello Audio chimed in and said, "Not MP3...it has to be a podcast because it's easier to binge-listen."

And what a lightbulb moment that was!

Af...

If you'd have asked me before this week's podcast episode if Circle was a good platform to host a summit on, I'd have given you a confused-sounding "no".

How in the world would you host a well-organized, strategic event on a community management platform?

Turns out...it's a thing.

My friend and Summit in a Box student, Moira Cleary, experimented with hosting a summit on Circle and it was a...

What if the 3+ months of work you put into a virtual summit didn't have to stop bringing in results once the initial event was over?

With an evergreen summit, your one-and-done event can continue to run as long as you want it to. And it's easy!

To talk us through it, Jen...

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible.

The connections you make with leaders in your industry can have profound effects on a summit and your business. 

This week Margaux Fraise is sharing how she brought in $20k in profit in her first virtua...