045: How to Simplify Social Media as an Introvert with Andréa Jones

Does promoting your summit on social media want to make you go into hiding?

If so, you're going to love this episode with Andréa Jones where we talk about how to simplify social media as an introvert.

We'll cover the part being an introvert has to play in your social media strategy, steps to make it simple, and our best tips for promoting a summit on social media.

Transcript

Krista:
Hey, hey. Welcome to the Summit Host Hangout Podcast where you'll learn how to plan, strategize, and launch your profitable online summit, no influencer status necessary. I'm your host, Krista from Summit In A Box, and we are currently in a series about hosting an online summit as an introvert. Today in episode 45, I'm so excited to bring in a guest to talk about simplifying your social media strategy as an introvert. We're going to cover the part being introverted has to play in your social media strategy, steps you can take to simplify social media, and a suggested social media promotion strategy for you to use.

Krista:
To give you some background on our guest, she helps businesses and podcasters build profitable communities online through simple social media solutions. She's been featured in places like HubSpot, AWeber, and WordPress. She's also named one of Social Report's top marketers to follow in 2019. As the host of the Savvy Social Podcast and the creator of savvysocialschool.com, our guest is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support. Outside of teaching and training, she spends most of her time serving her full-service clients and practicing what she preaches by implementing organic social media strategies for businesses and brands that want to grow an engaged audience online. So without further ado, let's dive in and talk with Andréa Jones. Hey Andréa, welcome. I'm so excited to be chatting with you today.

Andréa Jones:
Yeah, I'm so excited to be here. Thanks for inviting me.

Krista:
I'm so excited about this topic because it's something like, I feel like there's just so much that goes into a summit, that introverts specifically are always like, how can I make this simpler? How can I make this easier? How can I interact with people less over here? And social media is one, is such a big part of it because if it weren't for social media, not as many people would hear about our summits. It's also a huge part of our business as well. I know a lot of what we're going to talk about today will apply not only to summits but to someone's overall social media strategy. And you guys are totally in for a treat with Andrea. She has so much good stuff. She's spoken at a couple of my summits. It's just great all around. So, before we dive into all of that though, tell us a little bit about you and your business.

About Andréa's Business

Andréa Jones:
Yeah. Oh, thank you for such a... I feel like I got such a warm intro there. So my name's Andréa Jones. I own a social media agency and I also teach social media. So, while I'm doing the work for my clients every single day, I also teach people how to do it as well. And my approach is very much focused, for those people who... Do you ever open up Instagram and you're like, "I have no idea what to say or what to post," or if you ever went on Facebook and you saw something where you can leave a comment but you're hesitant because you're like, "I don't know if this is actually fitting here"? So those are my people. I always say like, "If you understand Instagram Stories, you turn it on and you got it and you love posting every day, then you're fine." You don't need me. But if the idea of it is scary for you, then you are my people.

Krista:
Yeah, you're so good at it too. I remember your first presentation you did for me. You broke it down step by step. I was one of those people who was like, "I don't know what to post on Instagram every day." And after your 30-minute presentation I was like, "Oh, I got this." So good step-by-step. I'm so excited to have you on here. One more quick question for you before we dive in. What part have you had to play in summits up to this point? As attendee, speaker, host, what has your part been?

How Andréa Has Participated In Summits

Andréa Jones:
Yeah, so mostly as a speaker, I've done quite a number of summits in the past two to three years. I've also attended summits as an attendee. I love kind of picking and choosing different sessions that I want to learn about. So recently, I've been looking a lot into email marketing, so anytime there's a summit that has a session on email marketing, I'm like, "Ooh, that could be interesting." But mostly as a speaker, which means showing up for the presentation but also preparing ahead of time all of that lovely social media content.

Krista:
Love it. Love it. Okay. So we're talking about simplifying social media as an introvert today. And like I kind of mentioned, we're going to be talking specifically about promoting summits, but I'm so sure that what we're going to talk about will kind of apply to someone's overall social media strategy as well. But before we dive into the introvert and simplifying specifics, can you tell us a little bit more about your approach to social media?

Andréa's Approach to social media

Andréa Jones:
Yeah. So, I think that oftentimes when we're kind of looking around for social media strategies, there's a lot of noise out there. There's a lot of gurus, there's a lot of smart people who have their own suggestions and oftentimes, they're contradicting. Or oftentimes, they're doing it from their own perspective, which usually means they like social media. So they're coming at it from an approach of like, "I love doing this every day. Everyone should do this every day." But my approach is a little bit different. It's not so much doing all of the things. It's really tuning into one or two strategies that really work for you. And specifically for my introverts, things that make you feel good and not make you feel like terrified armpit sweaty. And so, really tuning in to those things and figuring out how they work for you so that you can actually get to your business goals.

Krista:
Okay, perfect. I do love how you set it apart like that and you just make it so approachable. And you kind of brought it up but a lot of introverts that I talked to seemed to think that because they're introverted, that's why they don't know how to show up or that's why they're scared to show up on social media. I was wondering what your thoughts are on that.

Thoughts on being scared to show up on social media

Andréa Jones:
Yeah, sure. So, I think that... So, I'll back up and say I'm an introvert. The Internet becoming a thing is actually the greatest gift to introverts because we don't have to always be on. For me that I love that part of the Internet and Internet world is because I can choose to go on Instagram and watch a few stories and send a DM or something but otherwise, I don't have to do it. So, I think that as an introvert, this is actually a really great tool for us. You don't have to go to a networking meeting or you don't have to sign up to speak on a stage or any of those things. You can actually find your people by just doing a little bit of creeping online, without actually talking to anyone. So, even the research stage is very much geared towards introverts, which I love.

Krista:
Yeah, I totally agree. And yeah, I mean, I think it's interesting when I hear that come up because I feel like being introverted, yes, we might want to stay in our own bubble a little bit more. But I also feel like some introverts get the actual introverted part confused with just simply not knowing what to do and the nerves that come along with that.

Andréa Jones:
Yeah, there's a confidence that comes with knowing what to do. So oftentimes as introverts, it's not that we can't do it. We just get more comfortable with things that we're familiar with. And then you throw into the mix the fact that we'd prefer not to do it most of the time, not all of the time. So we've got that combo move of, if we don't know what to do and then we don't even want to do it to begin with, it can feel like this huge burden of a task. So what are the things I like to do is at least give you a plan. "Okay, here's what you could be doing in a way that's not icky or overwhelming." And then just take baby steps and do those things. And then after a while, you could always add on, layer on other things and hey, you may even like it.

Krista:
Right, right. Okay. Let's talk about some of those baby steps. So what can we do to simplify social media to make it align more with our introverted tendencies? Whether it is specific to a summit or social media overall, whatever you think fits best.

Simplifying social media to align with your introverted tendencies

Andréa Jones:
I like the summit because then we can use that as an example. Having participated in your summits, Krista, I love that you give us a lot of the assets, everything we need, the images, the copy, everything. So as an introvert, one of the things I recommend is, if you have those assets, go ahead and schedule them out. I don't want you to log in every day like Monday, "Okay, I have to post something." Tuesday, "Okay, I have to post something." Because that is going to build up over time and it's going to feel like a lot of work. But if you sit down for an hour on like a Friday, and you go ahead and preschedule all of your posts for the next week, that'll cut down on that overwhelming feeling and then you don't have to think about it for the rest of the week. You're done. So I think as an introvert, that's a really good place to start.

Andréa Jones:
If you don't have the summit assets, give yourself an extra hour. So sit down for two hours and create some graphics. Write out some copy. You don't have to use your own picture. You can use a stock photo, you can use something like canva.com to design a graphic and schedule that out for the next week. You don't have to post every single day, but I do recommend three to five posts for most platforms is a good sweet spot. So start with three. If you could do five, great, and kind of push them out for the next week. And so that's a really good place to start when you're looking at social media is, don't log in every day and try to think of something to post. Give yourself that creative space to create your posts, kind of like in a batch.

Krista:
I love that tip. And sometimes, when I'm thinking of that batch day or hour or whatever it is ahead of time, it's like, "Oh my gosh, that's going to be so exhausting. Like no way." But once you just do it, it's so much better than having to sit and have that feeling every single day. It's just so nice to get it out of the way. Yep, you might dread it but it's the one day and then you're done. So I think that is such a great tip.

Andréa Jones:
Yes. And the key to this too is consistency. So, it's a lot like doing anything that you want to create as a habit, like working out or eating right. So, if you decide "hey, I'm going to go to the gym," the first couple of times you do it, it's probably going to feel worse than the next couple of times, and it's going to get better over time, and you're going to get better over time. So it's the same with scheduling out the social media posts. The first time you sit down and do it, it may feel like the worst thing in the world. But if you can, if you're committed to doing it and you know it's a strategy that's going to help you grow, then over time, it's actually going to get a lot easier.

Andréa Jones:
And that's how looking at my business internally, my team, this is how I know that this works is because I have a team member who's been with me for four years. She can do this so quickly now because she's been doing it for four years. It's like second nature. So as you start doing it more and more, you will get more comfortable with it.

Krista:
I love that. Yeah, just scheduling it out just makes it so much better. Practicing more and more makes it so much better. What other simplifying tips do you have for us?

Andréa's other simplifying tips for social media

Andréa Jones:
Yes. So, one of the things that we've been doing lately in one of my paid programs, which is a membership program, it's called the Savvy Social School, is pre-writing some of our marketing messages. If you're looking at this as a summit, for instance, and you know what your summit session is about and you want to promote that specific session, write down three or four bullet points, takeaways that someone would get from that session before you even write out the post. And this will actually help you write those posts faster. You're almost like giving yourself a little bit of a script or a cheat sheet or your own version of Madlibs, whatever you want to call it. But write out some of those bullet points and that will help you craft your posts. So now, if you give yourself four bullet points, that's actually four different posts. So you can talk about four different things someone's going to learn from one session. And that actually gives you way more content than just thinking about trying to cram everything they can learn from that session into one post.

Krista:
Oh, I love that. And I haven't thought of this but I kind of do that with different areas of my summit promotion. I love the idea of doing it with your specific topic or maybe different speakers' topics, pulling it and doing that kind of thing too. But something that's really great to do, similar to that during the promotion period is to take emails you've written, to go do your list and take pieces of those and use, or like I like to use my sales page. I'll pull up my sales page and take little pieces of that and put it in a social media post. And not starting from scratch when you're writing those posts makes it so much easier. You're not just sitting and staring at a blank page.

Andréa Jones:
Yes, we actually started calling this internally with some of our clients, the No New Content strategy. So, when we're creating content for these clients, one of our new clients, for instance, has been blogging for like 10 years. And so, we have so much content and she was a little bit worried. She was like, "How are you guys going to get my voice? And the style of like we're..." It's fine. Yeah, we have it. So, all it is, it's sitting down and kind of identifying some themes for her and then it's actually a lot easier for us to kind of run with it. So think of it as you're not creating new content. You're kind of remixing what you already got.

Krista:
Oh, I love that. You're making this so easy. I guess that goes right along with the point of the episode, doesn't it? Okay, do you have one more simplifying tip for us?

Andréa Jones:
Yes. So this one is more so on the commenting side, because I get this question a lot. And so, as an introvert sometimes, it's hard for us to initiate conversation but it's a huge part of building your network. If you're on social media and you want to find more people, you kind of have to get out there just a little bit.

Andréa Jones:
So one of the best ways to initiate conversation is in the form of a compliment. That takes you completely out of it. This isn't about you at all. It's about the other person. So if you can find some way to compliment one person a day, I think that really alleviates that idea of having to network and this idea that we're using this as a promotional tool and we have to talk about ourselves. And so lately, I've really loved this in Instagram Stories, specifically if people have pets or kids but not a requirement. So if someone posts something on Instagram Stories, I'll just shoot them a quick message. So it's a one-to-one conversation that means no one else is seeing it but me and that person, which kind of also alleviates the stress of it. And I'll just compliment them on like, "Oh, your kid's so cute" or "your dog's so cute." And sometimes, that's all it takes to start a conversation

Krista:
That does make it so nice and easy. And I love the fact that yeah, when you make it about that person, not about yourself, it takes the anxiety off. Like, "What are they going to think of me? Are they going to judge me?" Everyone loves a good compliment. I love that. Seriously. And I did actually start making a point to be commenting on social media or on Instagram specifically over the past, oh, I think month or so now, and I've been tracking my numbers every week. And you can see the amount of people going to my profile. My followers have really steadily been going up a lot faster because of that interaction.

Krista:
When you're doing one a day like that, there's like no pressure. We can sit and do one a day even if it takes us way longer than it should because we're uncomfortable. We can do one. And then like you said before, the more you practice, the easier it gets and the more impact you can have from it. So, those are such great tips. I love all those, how easy we can make social media. We overcomplicate it sometimes, I think, but there are strategies like these ones that can make it a whole lot simpler. So, is there a specific social media promotion strategy for summits that you would suggest for introverts?

Promotion strategy for summits that introverts can utilize

Andréa Jones:
Yeah. So when you're in a promotional campaign for summits, it's a little bit different than perhaps your everyday campaign. So, if you have regular-style posts that you put out, I would drastically reduce those. Or even stop them completely and just focus in on the summit. So your content should be summit-focused. Then when you're thinking about kind of leveraging the reach of the summit, really focus in on networking with the other summit speakers, with the summit host, any participants in the summit. And you're kind of going to be in this kind of outreach phase because you've got the opportunity to connect with so many more people now because you're part of such a great event.

Andréa Jones:
So your content is going to be focused on the summit, and then you're kind of networking and outreach strategy is really focused on summit speakers and attendees, the host, and anyone else who's involved with that summit itself. So it does actually help to have that as a singular focus for the campaign period, because it really gives you something to focus in on. There's lots to go around. Especially if you start looking at, if someone else is posting about a summit, the same summit and then someone comments on their posts, you can now go and interact with that person who may not have heard of you before. So, your reach can definitely grow at the summit kind of campaign strategy. So those are the things that I recommend.

Krista:
I love that. And one thing I really like is that you have given us permission to not have to be posting educational non-summit content during the promotion period. That's something I've always struggled with. Like, "How do I mix these two? Oh, I can't stop." Like with my value-add posts, during the split, you can. And your summit is giving so much value, we shouldn't feel guilty for trying to get people's attention on it.

Andréa Jones:
Yeah. The value-add is your summit session. So think of it that way.

Krista:
Yeah exactly, exactly. And then something else you said that I wanted to point out was putting the focus on attendees and speakers. And as a host, something I've found is the more attention I give to my speakers in my social media promotion strategy, the more traction my summit gets. Because every time I tag one of my speakers, they're going to repost it. And I shouldn't say every time but a very high percentage of the time. If I'm on Instagram Stories and I post a graphic of a speaker and tag them, of course, they're just going to hit that little Add To Story button. Why wouldn't they? So focusing on those people is such a great way to grow everything quickly. And I'm so glad you brought that up. I'm curious what you think should be our biggest takeaway from what we've talked about today.

Your big takeaway

Andréa Jones:
I think the biggest takeaway is to start with one or two of the action items and go slowly. So we mentioned quite a few different strategies today. And I don't want you to start off doing all of them because that's the path to overwhelm and feeling anxious and feeling like "I need to delete Facebook and Instagram off my phone right now." And I don't want you to feel like that. So if anything rang a bell with you today or if anything sounded interesting, something that you want to try, just pick one or two things that we said today and start with those. Try it out the next time you're in a summit and go from there.

Krista:
Love it. Thank you so much. Where can people go to learn more about you and what you offer?

Andréa Jones:
Yeah, so the best place to start is with my free course. It's called the Social Media Success Framework. You can find it by going to onlinedrea.com/free. And it dives into a lot of different things, things I've taught in the past summits like my five pillars of content or the best ways to connect with other people or how to amplify some of the strategies that you're already doing. So you can check that out. Or if you want to connect with me on social media, I'm everywhere, @onlinedrea.

Krista:
Love it. Thank you so much for being on. Everybody, I will link those things in the show notes. Definitely check out that free course because the five pillars of social media content is exactly what I was talking about earlier, where she gave me my big aha moment for posting on Instagram. Check it out. Thank you so much for being here, Andrea. This is awesome.

Andréa Jones:
Thanks so much for having me.

Krista:
I hope you loved this episode with Andrea. And I hope you just got the takeaway that this can be easy. You can make social media, especially for your summit, easy on yourself. Don't sit down with a blank slate each day and try to post in the moment with nothing to go off of. My best tip for simplifying my summit social media strategy during the promotion period is to reuse that email content, which I kind of brought up when I was chatting with Andrea.

Krista:
I like to take my promo emails that I'm sending and break them apart, post them on social media. Each day an email goes out, that exact email goes on my main social media accounts, Facebook, and Instagram. And then I also use that copy as content to do a Facebook Live and an Instagram Story or even an Instagram Live. That's like, what, four or five places I'm reusing that content from my email and it makes my social media promotion so nice and easy.

Action Step

Krista:
Your action step for today is to take one thing we talked about and put it into action. You could always come back and grab more but I would love you to start with just one. Thank you so much for tuning into this episode.

Krista:
In the next episode, we'll be chatting about the best personality types for hosting online summits, so be sure to tune in for that. Now, go out and take action to plan, strategize, and launch your profitable online summit.

 

Resources

 

About Andréa

Andréa Jones is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. She’s been featured in places like Hubspot, Awber, and WordPress. She’s also named one of Social Report’s top marketers to follow in 2019.

As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support. Outside of teaching and training, she spends most of her time serving her full service clients and practicing what she preaches by implementing organic social media strategies for businesses and brands that want to grow an engaged audience online.

 

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