Does promoting your summit on social media want to make you go into hiding?
If so, you're going to love this episode with Andréa Jones where we talk about how to simplify social media as an introvert.
We'll cover things like:
I'll let Andréa take it from here!
Oftentimes when we look for social media strategies, there’s a lot of gurus and smart people who have their own suggestions and oftentimes they contradict each other. My approach is different.
My approach is to tune into 1 or 2 strategies that work well for you. Specifically for introverts, these include strategies that make you feel good and not terrified. In return, you can figure out how they work and get to your business goals
The Internet becoming a *thing* is actually the greatest gift to introverts because we don't have to always be *on*. For me, I love that I can choose to go on Instagram and watch a few stories and send a DM, or I don't have to do it at all. I can choose when to do a live video.
As an introvert, this is a great tool for us. You don't have to go to a networking meeting or sign up to speak on a stage or any of those things. You can find your people by doing a little bit of creeping online, without actually talking to anyone.
There's a confidence that comes with knowing what to do. So oftentimes as introverts, it's not that we can't do it, we just get more comfortable with things that we're familiar with.
The best way to help with that is to get a plan and take baby steps towards it. After a while, you can add on layers. You might even learn to like it!
As an introvert, if you have promotional assets for yourself or other promotional content you’re promoting, schedule them out ahead of time. If you sit down daily to post, it will quickly feel overwhelming. If you batch posting content, you won’t have to think about it the rest of the week.
If you don't have the summit assets, give yourself an extra hour. Sit down for two hours and create graphics and write out copy.
You don't have to post every single day, but the sweet spot is 3-5 posts for most platforms.
The key is consistency. Create a habit out of content posting. The 1st time you sit down and do it, it may feel awful. But if you’re committed to doing it and you know it’s a strategy that’s going to help you grow, then over time it’s going to get easier and easier.
Tip #1 is to pre-write your marketing messages.
For example, if you want to promote a specific summit session, first write down 3 or 4 bullet point takeaways that attendees would get from that session. This will help you write those posts faster. Now, you can talk about 3 or 4 different points and create 3 or 4 different posts from one presentation.
Tip #2 is to initiate conversation in the form of a compliment.
For example, if someone posts something on Instagram Stories, shoot them a quick message with a compliment. It’s a one-to-one conversation which means no one else is seeing it, which also alleviates the stress of it. The compliment can be something as simple as “Your kid’s so cute!” or “I love your dog!” Sometimes, that’s all it takes to start a conversation.
When you're in a promotional campaign for summits, it's a little bit different than your everyday campaign. So, if you have regular-style posts that you put out, drastically reduce those, or even stop them completely. Focus on the summit.
When you're thinking about leveraging the reach of the summit, focus on how you can network with the other summit speakers, host, or participants. You have the opportunity to connect with so many more people now because your part of such a great event.
Your content will be summit focused and your networking and outreach strategy will focus on speakers, host, and attendees involved with the summit. This gives you a singular focus for the campaign period.
The biggest takeaway is to start with one or two of the action items and go slowly.
I don't want you to start off doing all the strategies because that's the path to overwhelm. Start with one or two things that sounded interesting or that you want to try.
Andréa Jones is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. She’s been featured in places like Hubspot, Awber, and WordPress. She’s also named one of Social Report’s top marketers to follow in 2019.
As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support. Outside of teaching and training, she spends most of her time serving her full-service clients and practicing what she preaches by implementing organic social media strategies for businesses and brands that want to grow an engaged audience online.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.