Anyone can wake up one day and decide to host a summit. They can randomly decide where to start, take off with no real direction, and put an insane amount of hours into an event that totally flops.
And...I kinda don’t want that to be you.
The steps we’re going to talk about in today’s episode are the steps you need to start your work toward an event that is actually going to get the results you're hoping for.
I'm not giving it all away today, and there are two reasons for that:
My signature Start Your Summit That Sells Challenge is a free 5-day event I created when I saw entrepreneurs holding themselves back from planning a summit. I saw that what they needed was to start and they were having trouble figuring out how to do that the right way.
In this 5-day challenge, we'll have:
The live version of this challenge is happening April 26 - April 30, 2021. Click here to save your spot!
If you're tuning in after the live event, catch the replays here.
Alright, let's dive into those 5 steps, shall we?
If you're not confident when you start planning, a few things are going to happen:
I've seen each of these happen time and time again.
Keep in mind, you don't have to have a big audience for a virtual summit to work for you. But that small audience can't cause you to feel massive amounts of self-doubt every step of the way.
The second step to getting started is to set realistic goals for the event. This will let you know what you're working toward and make decisions along the way.
There are 3 types of goals you'll set for your summit. Goals for:
From there, the first piece of real planning is choosing the audience for your summit. And keep in mind, a lot of times, the audience for your summit is not the same audience for your business.
I've seen big influencers get the audience wrong, and then go on to say that summits don't work because of it. The audience you choose will make or break your success.
After you choose your audience, you'll choose your profitable summit topic. When you get your topic right, it makes everything else about the summit so much easier.
My biggest piece of advice is that your topic needs to provide a transformation for your audience. It needs to solve a real problem that they have or give them something they need.
When you get your topic right, it will make everything from writing copy to choosing presentation topics to finding speakers easy! Those are the most time-consuming tasks, so if we can make those easier, it's worth it.
Finally, after you have your audience and topic chosen, you're ready to put a date on the calendar and make it happen.
The reason to choose a day after you choose your audience and topic is that those tasks can take some time. You may need to step back, take a break, poll your audience, or reach out to your ideal audience members to see what their pain points are and how you can solve them.
You'll want to choose a date that:
I know I've given you a lot of basic tips without a lot of implementation, but that's because I've seen how effective this challenge is to get a summit off the ground quickly.
Join us in the free Start Your Summit That Sells Challenge and take action on all 5 pieces we talked about today.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.