With every new marketing strategy, there’s a window of opportunity to start early and see the best results before it becomes an industry wide practice. This was true about webinars, email marketing, Facebook ads, and even websites at one point!

My guest on the podcast today is here to share about a new emerging strategy that I’ve been super curious about and had the chance to test...

You probably hear about more Business-to-Business (B2B) summits because you're a business owner. But that doesn't mean that Business-to-Consumer (B2C) summits aren't happening, or that they're not creating powerful transformations for the hosts, speakers, and attendees.

In fact, I’d argue that there is even more room for a successful summit in the B2C space.

As a business owner,...

Summit interviews don’t have to be boring!

Interviews can be an incredibly beneficial part of your event. They allow for more connection between you and your speakers, they allow attendees to get to know you as the host, and they're easy for speakers to participate in.

But if your interviews aren't energized, focused, and actionable, the attendees will mentally checkout and miss...

A community is a great way to build engagement for your virtual summit. The goal of a summit community is to get your attendees engaged, excited, and taking action together.

But if this is your first time, you might run into some questions. Things like:

• When should I open my summit community?
• When should I close it? Or does it stay open?
• What questions do I ask new members?
• Can it...

Engagement is a major key to hosting a profitable and community-building virtual summit. One of the best ways to boost engagement is with a Facebook group (or other community) just for the summit.

A summit community means having a place to come together, learn, implement, ask questions, and have a good time.

It's totally worth the “extra” work to have a community for your...

If you host a summit with even as few as 10 presentations, anyone who watches them all is going to wind up overwhelmed, frustrated, and feeling like they can't succeed.

Instead, show your attendees how to choose presentations that will get them the biggest return for their unique situation. One way to encourage this is to create a quiz to help each attendee narrow down to the best...

You can create an incredible digital experience through a virtual summit, but have you considered what it would look like to bring a physical element into the mix?

When is the last time you thought outside-the-box to go above and beyond in getting your audience to engage with you and your brand? 

A summit that isn't engaging means it's less likely anyone will stay interested long enough to get a real transformation. That's why I encourage you to get creative with how you keep your summit attendees engaged.

Today, Jodan Aspen from ...

It's natural to spend time planning your overall summit strategy. But what about the experience your attendees have before, during, and after the event?

In this episode, I brought in Ashley Shuler to chat through what your summit's people experience should look like and how you can get started with yours.

Did you know that most virtual summit presentations are way too long and don't actually give attendees what they need to see a transformation?

It's true! And incorporating learning design into your event can go along way to help.

Special guest, Emily Walker, is here to talk about what learning design is and how to incorporate it into your summit.