You hosted a great summit, but now you're left with a few questions about what to do next.
This week, I've got answers to some of the most common post-summit questions.
We’ll cover things like:
The days following the summit are perfect for doing a final push of your all-access pass. The number of emails to send is a personal preference and depends on a few things:
As an example, I close the cart to my all-access pass 3 days after my summit ends. My summit ends on a Friday, and the cart closes on Monday.
Throughout that time, I send these 4 emails:
After the summit ends, it's important to provide some sort of direction for people who will still come across your registration page.
There are two options that work well here:
Overall, your summit's waitlist page can be fairly simple. I like to include:
After someone joins the waitlist you can redirect them to a sales page for the presentation replays if you have them available.
From there, you can either send an email sequence that continues to encourage the purchase of the replays, enter them into another funnel you have, add them to your regular email list, or simply let them be on the waitlist without receiving additional emails.
This is all up to you and your business model, but here are a few options.
We covered what to do with your attendees after your summit in this post. If you have an offer, sharing it with attendees is the best way to increase profit once the summit is over. Keep in mind that anyone who doesn't buy in an initial launch will continue to gain interest and may buy in the future. You can see even better results by making targeted offers based on what you know about attendees.
For example, as of writing this, I’m about 9 months out from a summit about summits and I had some of those attendees decide to join my program in my most recent launch. It’s still paying off almost a year later.
If you don't have an offer to sell, take what you learned about attendees at your summit and use it to influence new offers you create.
And, of course, you can continue to host more summits.
This depends on a few things, including:
Personally, one to two summits per year is where I like to keep it.
However, I have a student in Summit in a Box® who uses summits as her primary way to make money through her business. She hosts a summit quarterly, planning the next summit as she’s wrapping up her current one and each summit has a new theme, which keeps it exciting for her audience.
To start, consider what you want to know from attendees after your summit is over and ask those questions.
To share some examples, I want to know things like:
Questions like these are helpful during speaker outreach because you can refer to specific things attendees were asking for in your pitch.
And keeping attendee feedback in mind for your next round will help you make each event better and better. I've gotten great feedback over the years and it has shaped the way I do summits.
If you have a summit coming up, take a few minutes to think through what the post-summit period will look like. Think through your emails, what you'll have on your website, what you'll do with attendees, and when the next round might happen.
Learn how much time to set aside for planning and launching your profitable, stress-free online summit and use my calculator to set the due dates for you.