We’re moving right along with our Behind the Summit Series, and this week I’m taking you behind the scenes of my event schedule planning process.

Like most aspects of an online summit, a lot more goes into this than you might initially think. 

I knew this would be a big project with a lot of moving pieces (35 speakers slots and even more live sessions over 5 days!), so I wanted to wait unti...

If you’ve been following along with my summit planning journey, you know that I had no plans to pursue sponsors for my summit this time around. 

The last time I tried to get sponsors for one of my summits, I didn’t have much success, and I didn’t enjoy the process. So I wasn’t planning to try again. 

I was expecting this week of summit planning to be pretty low key as I waited to hear back ...

While a lot of summit hosts send all their speaker pitches at once, I like to break them up into groups and send my pitches in rounds.

This helps me get some easy yeses right away from speakers I feel pretty sure will say yes, and it also gives me a confidence boost before reaching out to people I don’t know as well. It also gives me some “social proof” I can include in my emails so my poten...

Believe me, I know how tempting it is to send out your speaker pitches as soon as they come to mind, but that’s not the best way to go about it. 

Last week I shared all about my speaker brainstorming process that I use to strategically determine which potential speakers to reach out to, but there are still a few more steps to go before sending out those speaker pitches.

Between finalizing m...

When it’s time to pitch your summit speakers, which approach do you take?

Do you…

1. Send your pitches on the fly as potential speakers come to mind?
2. Pitch the people you know will say yes and let that determine your speaker line up?
3. Strategically plan who to pitch based on the topics you want to cover and the transformation you want to create through your summit?

If you chose 3, congra...

Welcome to the first part of our new behind-the-scenes series where you can come along with me as I plan for the 6^th round of my original virtual summit. Instead of throwing a bunch of strategies at you each week, like I normally do, I'll walk you through everything that I've been doing in my summit planning process and make it actionable in the process.

To set the stage, this week I’ll touc...

Note: The audio-version of this breakdown has some under-reported numbers, as I didn't realize ThriveCart reported net profit, rather than gross. The total revenue + profit below are updated to the correct numbers.

It’s surreal to look back on a summit after months of planning, obsessing over the details, and getting pulled into the excitement of summit week…and then it’s over.

Want to hear...

Looking back on 2020 itself is quite the whirlwind, but when I sat down to think specifically about 2020 as it pertains to virtual summits I was pretty blown away at some of the things I’ve learned.

Even though I’m sitting here with over 100 episodes of this podcast recorded, I can’t believe how much I’m still learning and how much I still have to experiment with.

As I was looking back at w...

Thinking about co-hosting a virtual summit? My most recent event was co-hosted, so I'm giving you a behind-the-scenes look at what to consider before you decide if it's the right move for you.

We'll cover the great parts about co-hosting, 6 things to keep in mind before you make a decision, and how to split tasks if you decide to go for it with a partner.

My latest virtual summit, Sell With a Summit: Course Creator Edition, was a blast to host and I'm taking you behind the scenes and dishing all the details.

We'll cover things like how the summit was set up, exact numbers, what went well, and what I'll change next time.

Hint: In some ways, this was my smallest summit yet, but in others, it was my biggest!