Facebook ads for your summit don't have to be expensive or complicated, even if you're newer to running ads! However, it can totally seem like a big and intimidating step.

I've spent anywhere from $50 to $2500 on ads in any of my summits, but I can tell you that once you get the hang of it, it's totally worth it.

However, I'm no Facebook ads expert, so I've brought in special guest Tony Rulli...

You've done the work of preparing your online summit and now it's time to promote. 

Especially if you're starting with a smaller audience, this can feel intimidating. You want to deliver for your speakers and hit the big goals you set. Where do you even start?

I'm happy to say that the success of a virtual summit does not rely on the size of your audience. To help, today we'll cover the basic...

 In this episode, we have launch and conversion copywriter Elli Runkles to talk about the most important pieces of copy for your summit's registration process.

We'll cover:

• what to include on your registration page and mistakes to avoid
• emails to turn your existing list into summit attendees
• the sequence that should go out once someone registers for your event

I’ll let Elli take it f...